| 我国体育品牌的上市路径及效应分析 |
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| 引用本文： | 周岩锋.我国体育品牌的上市路径及效应分析[J].广州体育学院学报,2013(6):31-36. |
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| 作者姓名： | 周岩锋 |
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| 作者单位： | （广州体育学院运动系篮球教研室,广东 广州510500） |
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| 摘 要： | 运用文献资料、调查、逻辑分析等方法，对我国体育品牌公司的上市路径、价值体现及效应进行研
究和分析。结果表明：我国的体育品牌公司中在境内外证券交易所上市融资的路径宽泛，如在国内A股、
东南亚、香港联交所以及美国纳斯达克市场等上市融资；体育制造及消费类公司占据多数；品牌上市后在
国际市场上销路较好；公司品牌价值和投资价值比较理想；国内外投资者的投资热情和蝴蝶效应也较为显
著。由于上市整体数量较少，与我国体育产业的规模和前景不相匹配，显示出行业发展不均衡。但这些公
司为我国体育品牌拓宽了的融资之路，与资本市场融合积累了经验。
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| 关 键 词： | 体育品牌 公司 上市 路径 效应 |
| 修稿时间： | 2013/7/15 0:00:00 |
NBA; sports culture; American culture; spirit of freedom |
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| ZHOU Yan-feng.NBA; sports culture; American culture; spirit of freedom[J].Journal of Guangzhou Physical Education Institute,2013(6):31-36. |
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| Authors: | ZHOU Yan-feng |
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| Institution: | (Staff Room of Basketball, Guangzhou Sport University ,Guangzhou 510500, China ) |
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| Abstract: | Using the methods of literature review, investigation, logic analysis and so on,
this paper studies the listed path and the value effect of China''s sports brand companies.
The results showed that: the path for China''s sport brand companies in the domestic and
foreign stock exchange listing and financing is broad, such as in the domestic A shares,
Southeast Asia, the Hong Kong stock exchange and NASDAQ markets such as the United States of
America so listed financing; the sports manufacturing and consumer companies make up
majority; many brands have opened market in the international market after being listed;
highlight the company''s brand value and the value of investment; domestic and foreign
investors '' enthusiasm and the butterfly effect is also more prominent. The overall listed
number is limited, which doesn''t match China''s sports industry scale and the prospects, and
shows industry development is not balanced. The companies broaden the financing road for
China''s sports brand, and have accumulated experience for capital market integration. |
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| Keywords: | sports brand listed company path effect |
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