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| 北京东莞两地区职业篮球市场观众特征的分析 | |
| 引用本文： | 杨铁黎,张建华,何丽娟.北京东莞两地区职业篮球市场观众特征的分析[J].广州体育学院学报,2001,21(2):18-21. |
| 作者姓名： | 杨铁黎 张建华 何丽娟 |
| 作者单位： | 1. 首都体育学院社会体育系 2. 北京师范大学体育系 3. 首都体育学院计算机教研室 |
| 摘 要： | 运用献研究法、问卷调查法和比较法，对我国北京和广东东莞地区的现场观看篮球比赛的观众在性别、年龄、职业、化程度、看球动机、看球形式、每赛季看球次数、对门票价格的态度以及从家到现场所需时同等进行了对比分析，为职业篮球经营开发大城市和中小城市职业篮球市场提供参考性的资料。 |
| 关 键 词： | 北京 东莞市 职业篮球 市场 观众特征 |
| 文章编号： | 1007-323(2001)02-0018-04 |
| 修稿时间： | 2001年4月5日 |
Analysis on Basketball Spectators' Characteristic for Beijing and Dongguan Professional Basketball Market |
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| YANG Tie_li,ZHANG Jian_hua,HE Li_juan.Analysis on Basketball Spectators'' Characteristic for Beijing and Dongguan Professional Basketball Market[J].Journal of Guangzhou Physical Education Institute,2001,21(2):18-21. | |
| Authors: | YANG Tie_li ZHANG Jian_hua HE Li_juan |
| Abstract: | Based on the resourse analysis,questionnaires and comparative method of research,the different characteristics between Beijing's basketball spectators and Dongguan's basketball spectators of Guangdong,such as gender,age,occupation,level of education,motivation and frequcncy of watching basketball game,have been studied in the paper.The study is attempting to provide the reference for developing professional basketball and middle city in China. |
| Keywords: | professional basketball market basketball spectator's characteristic |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |