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人民币汇率的变动趋势与我国体育用品出口贸易的策略选择
引用本文:刘英梅,周良君.人民币汇率的变动趋势与我国体育用品出口贸易的策略选择[J].广州体育学院学报,2009,29(4).
作者姓名:刘英梅  周良君
作者单位:1. 仲恺农业工程学院体育部,广东,广州,510225
2. 广州体育学院,广东,广州,510500
基金项目:国家体育总局体育社会科学、软科学项目 
摘    要:就长期的变动趋势而言,人民币汇率呈持续稳定升值态势,人民币汇率的升值将削弱我国体育用品在世界上的贸易价格竞争力,有导致我国体育用品出口贸易萎缩、贸易结构转型、出口市场减少的倾向,因而对我国的体育用品出口贸易提出了挑战:我国要想在国际贸易竞争中获得优势,必须进行自主创新、优化贸易结构、对外进行直接投资.

关 键 词:人民币汇率  体育用品  出口贸易

On the Fluctuant Trend of RMB Rate and the Strategic Choice of Chinese Sporting Goods Exportation
LIU Ying-mei,ZHOU Liang-jun.On the Fluctuant Trend of RMB Rate and the Strategic Choice of Chinese Sporting Goods Exportation[J].Journal of Guangzhou Physical Education Institute,2009,29(4).
Authors:LIU Ying-mei  ZHOU Liang-jun
Institution:1.The Physical Department of Zhongkai Agricultural Engineering Institution;Guangzhou 510025;China;2.Guangzhou Sports University;Guangzhou 510500;China
Abstract:According to the long-term fluctuant trend,it appears that the RMB rate appreciates continuously and steadily.The appreciation of RMB rate will weaken the price competition of Chinese sporting goods in the world,thus resulting in the trend of the atrophy of sporting goods exportation,the transformation of trade structure and the decrease of export market.So the appreciation of RMB rate challenges Chinese sporting goods exportation: if we want to gain advantage in the international trade competition,we must ...
Keywords:RMB rate  sporting goods  exportation  
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