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互联网环境下体育产业服务发展模式创新研究
引用本文:王朝霞.互联网环境下体育产业服务发展模式创新研究[J].广州体育学院学报,2016(5):18-21.
作者姓名:王朝霞
作者单位:周口职业技术学院,河南 周口,466000
摘    要:产业服务信息化已经成各领域发展的重要话题,"互联网+"的服务模式带给了体育发展的新时代.随着移动互联网的飞速发展,体育产业发展模式也给体育事业的发展带来了新的契机,全民体育服务成为了新的体育发展话题.户外体育活动、互联网软件开发、体育线上活动等成为体育服务延伸的新方向.多元化的影响因素直接带来了体育运动功能性的转变,促进了体育价值内涵的深度挖掘.不仅关系到体育活动本身的功能与意义,体育经济与体育服务成为了互联网环境下体育产业发展领域中新的研究内容.基于互联网给体育服务业带来的变化,系统地阐述体育增值服务体系,并展望互联网模式下体育服务的发展方向.最后结合当前互联网与体育发展的现状,提出发展社区基层体育服务信息化的主要实践途径.

关 键 词:互联网  体育产业  服务信息  发展模式
修稿时间:2016/6/29 0:00:00

Research on the Innovation of Sports Service Development Model under the Internet Environment
WANG Zhao-xia.Research on the Innovation of Sports Service Development Model under the Internet Environment[J].Journal of Guangzhou Physical Education Institute,2016(5):18-21.
Authors:WANG Zhao-xia
Abstract:Information technology has become an important topic of service industry development in various fields, and "Internet plus" service model brings a new era of sports development. With the rapid development of the mobile Internet, the development model of sports industry has brought new opportunities for the development of the sports industry, the national sports service has become a new sports development topic. Outdoor sports, Internet software development, sports activities, such as the extension of the new direction of sports services. The influence factors of diversification directly bring the change of the function of sports, and promote the depth of the value of sports. Not only related to the function and significance of sports activities, sports economy and sports service has become the new research content in the field of sports industry development under the Internet environment. Based on the change of sports service industry, this paper systematically expounds the sports value added service system, and looks forward to the development trend of sports service in the Internet mode. Finally, combined with the current situation of the development of the Internet and sports, and put forward the development of community grass-roots sports service information of the main practical ways.
Keywords:Internet  sports industry  service information  development model
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