| 全球化视域下中国篮球产业的发展现状与对策分析 |
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| 引用本文： | 刘军,梁徐静.全球化视域下中国篮球产业的发展现状与对策分析[J].广州体育学院学报,2013,33(4):49-53. |
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| 作者姓名： | 刘军 梁徐静 |
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| 作者单位： | 1. 南华大学体育学院,湖南衡阳,421001
2. 广州体育学院,广东广州,510500 |
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| 摘 要： | 随着全球化进程的加快,我国篮球产业也面临着新的形势.如何在全球化视域下,找出中国篮球产业存在的问题,并提出针对性的对策,值得我们不断地探索和深思.在认真分析中国篮球产发展现状的基础上提出了健全有关法制法规、提高篮球俱乐部的经营管理水平,做好篮球产业的品牌建设和市场营销等多项建议.
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| 关 键 词： | 全球化视域 中国篮球产业 发展现状 对策分析 |
| 修稿时间： | 2013/3/10 0:00:00 |
Chinese Basketball Industry Development and Countermeasures under Globalization |
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| LIU Jun,LIANG Xu -jing.Chinese Basketball Industry Development and Countermeasures under Globalization[J].Journal of Guangzhou Physical Education Institute,2013,33(4):49-53. |
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| Authors: | LIU Jun LIANG Xu -jing |
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| Abstract: | With the accelerating process of globalization, China''s basketball industry faced
a new situation. It worth pondering the problems of Chinese basketball industry, and
proposing targeted response under Globalization. This paper produced a careful analysis of
the development of Chinese basketball basing on the status quo and improves relevant laws
and regulations, improved the management level of basketball club, good basketball industry
brand building and marketing. |
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| Keywords: | Globalization Chinese basketball industry development status Countermeasures |
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