| 孔子学院的体育文化传播模式研究 |
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| 引用本文： | 崔俊铭.孔子学院的体育文化传播模式研究[J].广州体育学院学报,2013,33(4):40-43. |
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| 作者姓名： | 崔俊铭 |
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| 作者单位： | 广州体育学院体育新闻与传播系,广东广州,510500 |
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| 基金项目： | 国家体育总局体育文化发展中心研究项目 |
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| 摘 要： | 孔子学院作为中国对外文化传播的优质平台,为中国传统体育文化的国际化传播开辟了新的途径.采用文献资料、实地调查等研究方法,探索和研究了孔子学院的体育文化传播现状,认为目前中国传统体育文化在孔子学院传播存在内容不全、途径不广、精品不多、阻力不小、效益不佳等问题,在此基础上提出了建立体育文化传播模式的构想,并要求解决一些孔子学院存在的关键问题,以排除孔子学院传播体育文化的障碍,促进体育文化在孔子学院不断发展,形成良好的推广和传播氛围.
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| 关 键 词： | 对外文化传播 体育文化 模式 孔子学院 |
| 修稿时间： | 2013/3/18 0:00:00 |
Research on Communication Model of Sports Culture at the Confucius Institute |
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| CUI Jun-ming.Research on Communication Model of Sports Culture at the Confucius Institute[J].Journal of Guangzhou Physical Education Institute,2013,33(4):40-43. |
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| Authors: | CUI Jun-ming |
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| Institution: | (The Faculty of Sports Journalism & Communication, Guangzhou Sport University, Guangzhou
510500,China) |
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| Abstract: | Confucius institute is a good platform for China to communicate cultural in the
world, and opened up a new channel for international communication of Chinese traditional
sports culture. The article used the research methods of literature review and investigation
to research the sports culture communication of the Confucius institute. Currently, there
are some problems on Chinese traditional sports culture communication of the Confucius
institute, as communication content is incomplete, communication ways are non-wide, few
boutique, big resistance, and poor efficiency. This article puts forward the idea to
establish sports culture communication model and solve some key problems of the Confucius
institute, eliminate the transmission barriers of sports culture, promote the development of
sports culture in the Confucius institute, and form a great atmosphere to extend and spread
Chinese traditional sports culture. |
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| Keywords: | international cultural communication sports culture model Confucius Institute |
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