| 新时代背景下我国体育场馆资源优化研究* |
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| 引用本文： | 马书军.新时代背景下我国体育场馆资源优化研究*[J].广州体育学院学报,2018(2):35-38. |
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| 作者姓名： | 马书军 |
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| 作者单位： | （平顶山学院,河南 平顶山〓467000） |
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| 基金项目： | 河南省软科学科研计划项目（编号:142400410618） |
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| 摘 要： | 体育场馆承担着我国全民体育事业的重要责任，目前随着当今社会进入新时期，普通大众对于体育场馆资源的需求与传统有所改变且朝着多样性发展，传统的体育场馆资源配置存在资源配置不合理、供需不平衡的情况，有必要在新时代背景下进行场馆资源优化满足社会对体育场馆资源需求。采用数据分析的方法对目前体育场馆的资源配置的供给现况与新时代社会体育产业需求之间的缺口进行分析，对现存体育场馆的产业结构与市场经济下的产业结构进行对比分析，进而提出在新时代背景下的体育场馆资源优化策略，通过研究我们认为体育场馆的资源作为一种商品的范畴，增加适当的营销性工作不仅可以调节资源的配置而且能够优化场馆体育资源的种类。
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| 关 键 词： | 供给侧改革 体育场馆 资源优化 |
| 修稿时间： | 2017/12/18 0:00:00 |
The Optimization of China's Sports Venues and Gymnasiums under the Background of New Era Created |
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| MA Shu-jun.The Optimization of China's Sports Venues and Gymnasiums under the Background of New Era Created[J].Journal of Guangzhou Physical Education Institute,2018(2):35-38. |
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| Authors: | MA Shu-jun |
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| Abstract: | The stadium undertakes the important responsibility of China national sports. With the current society getting into the new period, the general public demand and traditional sports resources are changed toward the development of diversity, the allocation of sports resources unreasonably existed in the traditional resource allocation and the imbalance between supply and demand situations. It is necessary to optimize the social sports resources demand under the background of new era. This paper uses data analysis method to analysis the current situation of social sports industry demand gap between the stadium resources supply and the new age, does comparative analysis of industrial structure and market economy of the existing stadium, and then put forward the optimization strategy of the sports resources under the background of new era. Through the study, we think that the stadium resources as a commodity category, increasing the types of marketing work properly can not only adjust the allocation of resources and optimize the resources of sports venues. |
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| Keywords: | supply-side reform stadium resource optimization |
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