| 长跑运动的商业价值与健身价值互动研究 |
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| 引用本文： | 李〓群.长跑运动的商业价值与健身价值互动研究[J].广州体育学院学报,2017,37(4):53-55. |
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| 作者姓名： | 李〓群 |
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| 作者单位： | 广东石油化工学院,广东 茂名,525000 |
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| 摘 要： | 长跑运动是田径运动中的一类项目,在各级各类的田径比赛中,长跑都是必备的项目.而对于大众健身,长跑运动又是最受欢迎和最有效的运动锻炼方式,健身的跑步机就是为长跑运动爱好者准备的.正是因为长跑运动有这样的群众基础,所以商家开始在长跑运动上动脑筋,努力开发其商业价值,近年来流行的城市马拉松比赛无疑是长跑运动商业化开发的成功案例.在城市道路上举行的各种类型的长跑比赛本身就是一种很好的宣传,加之大众的参与和城市知名度的扶持,使得诸如城市马拉松比赛等长跑运动的健康价值和商业价值越来越受到商家乃至政府的青睐.
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| 关 键 词： | 城市马拉松 长跑运动 健康价值 商业价值 公益价值 |
| 修稿时间： | 2017/3/11 0:00:00 |
Research on the Interaction between Commercial Value and Fitness Value of Long Distance Running |
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| LI Qun.Research on the Interaction between Commercial Value and Fitness Value of Long Distance Running[J].Journal of Guangzhou Physical Education Institute,2017,37(4):53-55. |
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| Authors: | LI Qun |
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| Abstract: | Long-distance running is a kind of project in track and field movement. In all kinds of track and field competitions, long-distance running is an essential item. And for the public fitness, long-distance running is the most popular and most effective exercise methods, fitness treadmill is prepared for long-distance sports enthusiasts. Since the long-distance movement has such a mass base, so businesses began to use their brains in the long-distance running, and strive to develop its commercial value, in recent years the popular city marathon is undoubtedly a long-distance running commercial success stories. The various types of long-distance races held on urban roads are themselves a good publicity, coupled with public participation and the support of the city''s reputation, making the health value and business value of long-distance sports such as city marathons more and more business and even the government''s favor. |
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| Keywords: | urban marathon long-distance running health value commercial value public value |
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