| 政策顶层设计背景下粤港澳大湾区体育旅游PEST分析 |
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| 引用本文： | 崔安福.政策顶层设计背景下粤港澳大湾区体育旅游PEST分析[J].广州体育学院学报,2021(2):37-39. |
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| 作者姓名： | 崔安福 |
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| 作者单位： | （南方医科大学通识教育部，广东 广州〓510515） |
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| 摘 要： | 粤港澳大湾区体育运动类型资源丰富、旅游产业发达且规模大，为落实粤港澳大湾区体育旅游产业综合性的融合发展提供了良好的资源基础条件。运用PEST分析模型，从宏观环境上分析粤港澳大湾区体育旅游发展状况，并针对发展中存在的问题提出相应的优化策略。
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| 关 键 词： | 政策 粤港澳大湾区 体育旅游 PEST |
| 修稿时间： | 2020/8/24 0:00:00 |
PEST Analysis of Sports Tourism in Guangdong, Hong Kong, and Macao Bay Area Under the Background of Policy Top-Level Design |
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| CUI An-fu.PEST Analysis of Sports Tourism in Guangdong, Hong Kong, and Macao Bay Area Under the Background of Policy Top-Level Design[J].Journal of Guangzhou Physical Education Institute,2021(2):37-39. |
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| Authors: | CUI An-fu |
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| Abstract: | Guangdong, Hong Kong and Macao Bay area is rich in sports type
resources, and the tourism industry is developed and large-scale, which provides a
good resource base for the implementation of the integrated development of sports
tourism industry in Guangdong, Hong Kong and Macao Bay area. Using PEST analysis
model, this paper analyzes the development of sports tourism in Guangdong, Hong
Kong and Macao from the macro environment, and puts forward corresponding
optimization strategies for the problems existing in the development. |
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| Keywords: | policy Guangdong Hong Kong Macau Dawan District sports tourism PEST |
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