| 体育用品企业创新能力与品牌竞争力研究 |
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| 引用本文： | 周岩松.体育用品企业创新能力与品牌竞争力研究[J].广州体育学院学报,2014(3):9-11. |
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| 作者姓名： | 周岩松 |
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| 作者单位： | 宁波大学体育学院; |
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| 摘 要： | 研究主要探讨了体育用品企业创新能力的构成,并导出体育用品企业创新力与品牌竞争力的关联性及协调性理论模型,进一步研究体育用品企业创新能力与品牌竞争力的乘数效应理论,最后提出了提升体育用品企业品牌竞争力的相应对策与建议。
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| 关 键 词： | 体育用品 创新力 品牌竞争力 |
| 收稿时间： | 2014/2/12 0:00:00 |
A study of: Sports-goods enterprise's innovative capability and brand competency |
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| ZHOU Yan-song.A study of: Sports-goods enterprise's innovative capability and brand competency[J].Journal of Guangzhou Physical Education Institute,2014(3):9-11. |
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| Authors: | ZHOU Yan-song |
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| Institution: | (Physical Education Institute of Ningbo University, Ningbo 315211, China) |
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| Abstract: | This study explores the innovative capability of sport-goods enterprises, and reveals the relationship of correlation and moderation between innovative capability and brand competency, further discusses the amplifier effect of innovative capability to brand competency, and propose the managerial suggestion to upgrade sports-goods enterprise''s brand competency |
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| Keywords: | Sports-goods enterprise Innovative capability Brand competency |
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