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广东省小康居民体育消费现状与趋势的研究
引用本文:沈茂金,廖洁莹.广东省小康居民体育消费现状与趋势的研究[J].广州体育学院学报,2009,29(4).
作者姓名:沈茂金  廖洁莹
作者单位:韶关学院体育学院,广东,韶关,512005
基金项目:广东省体育局软科学社会科学项目 
摘    要:通过对广东省小康居民体育消费现状与趋势的调查研究与分析,认为广东省小康居民的体育消费整体水平虽然还处于初级阶段,但居民实际体育消费在悄然增长,且在家庭消费支出中的比重越来越大;不同档次的体育消费群体已初见层次化格局的特点;实物性体育消费仍占主导地位,非实物性体育消费呈上升趋势.只有针对其体育消费的特点,因势利导,才能推动其体育消费水平的稳步提高.

关 键 词:小康居民  体育消费  现状  趋势

An Investigation on the Status Quo and Trends of Sports Consumption of Well-off Residents in Guangdong Province
SHEN Mao-jin,LIAO Jie-ying.An Investigation on the Status Quo and Trends of Sports Consumption of Well-off Residents in Guangdong Province[J].Journal of Guangzhou Physical Education Institute,2009,29(4).
Authors:SHEN Mao-jin  LIAO Jie-ying
Institution:College of Physical Education;Shaoguan University;Shaoguan 512005;China
Abstract:This article studies the status quo and trends of sports consumption of well-off residents in Guangdong province by investigating.The results can be summarized as follows: first,despite the sports consumption level of well-off residents in Guangdong province is still in the initial stage,it is quietly growing and playing an increasingly important part in their household consumption expenditure;Second,hierarchical pattern has begun to appear between sports consumption groups in different grades;finally,in-ki...
Keywords:well-off residents  sports consumption  status quo  trends  
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