| CBA职业联赛改革面临的矛盾和问题及对策研究 |
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| 引用本文： | 孙晓宁.CBA职业联赛改革面临的矛盾和问题及对策研究[J].广州体育学院学报,2019(6):36-39. |
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| 作者姓名： | 孙晓宁 |
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| 作者单位： | （北京青年政治学院, 北京〓100102） |
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| 基金项目： | “十三五”时期北京市属高校高水平教师队伍建设支持计划——青年拔尖人才培育计划（518000019CZ） |
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| 摘 要： | 基于休闲制约理论,采用文献研究、逻辑分析等方法,分析了我国健身休闲产业的发展现状。研究表明,我国健身休闲产业之所以规模相对偏小、整体结构不优,原因在于文化、政治、社会及市场等方面因子的影响与制约。应着力破解各因素制约,培育和创新健身休闲价值观和消费观,完善健身休闲产业促进政策,丰富场地设施及人才资源供给,以创新驱动健身休闲产业转型升级,推动我国健身休闲产业高质量发展。
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| 关 键 词： | 健身休闲 产业 发展困境 路径优化 休闲制约 |
| 修稿时间： | 2019/6/18 0:00:00 |
Analysis on the Contradictions, Problems and Countermeasures of CBA Professional League Reform |
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| SUN Xiao-ning.Analysis on the Contradictions, Problems and Countermeasures of CBA Professional League Reform[J].Journal of Guangzhou Physical Education Institute,2019(6):36-39. |
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| Authors: | SUN Xiao-ning |
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| Institution: | (Beijing Youth Political College, Beijing 100102,China) |
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| Abstract: | In order to promote the healthy, sustainable and effective development of CBA League and continuously improve its social and economic benefits, this essay has adopted research methods like literature review, expert interviews, solid facts analysis, and comparative analysis, to analyze the basic characteristics and development trend of CBA league. The study with all the mentioned methods is studied within CBA League''s social, economic, political, and cultural environment and the social development stage it is in, by sorting out the development process. The final conclusion is that the "breaks" and "creation" and conflict in the revolution and development process of CBA Professional League is that CBA Professional League has a rigid mechanism; the conflict between revolution performance and frequent occurrence of adverse events; low competitiveness and failing to meet the demands of domestic audiences; conflict between league arrangement, competition regulations and cultivation of the players; the commercial development of the league and the tardiness of club marketing behaviors; the fierce competition between home and abroad market and the differentiated distribution of league assets and resources; the step constructions of the reverse force of the league and the gap between first-choice players. |
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| Keywords: | fitness and leisure industry development dilemma path optimization Leisure Constraints |
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