| 我国青少年户外体育活动营地运营现状研究 |
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| 引用本文： | 王会娟,黄瑞敏.我国青少年户外体育活动营地运营现状研究[J].广州体育学院学报,2018(6):63-66. |
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| 作者姓名： | 王会娟 黄瑞敏 |
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| 作者单位： | （广州大学松田学院社会体育系，广东 增城〓511370） |
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| 摘 要： | 采用文献资料、问卷调查、数理统计等调查方法，对我国青少年户外体育活动营地的运营情况进行分析，以期为其良性运行和可持续发展提供理论参考依据。我国青少年户外活动营地以公益性为主，体育彩票公益金是其主要资金来源，归属于当地体育部门或者教育部门，接待能力强，参与主体性别比例均衡，以户外拓展项目为平台，实现其身心协调发展的目的；但营地的运营模式、市场运作、宣传推广、安全保障、服务质量等方面也存在一定的问题。建议加大资金和政策投入，提升户外体育行业的竞争力，提升户外体育活动质量，促进户外体育活动的社会化，构建适应的户外体育活动营地发展的运营模式等。
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| 关 键 词： | 青少年 户外体育活动营地 运营 现状 |
| 修稿时间： | 2018/8/15 0:00:00 |
Research on Current Operation Status Quo of National Teenagers Outdoor Sports Camp |
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| Abstract: | By using the methods of literature, questionnaire and mathematical statistics, this paper analyzes the operation of the outdoor sports camps of the teenagers in our country, in order to provide a theoretical reference for its good operation and sustainable development. The outdoor camp of the teenagers in our country is mainly for public welfare, and the public welfare fund of sports lottery is its main finance source . The outdoor camp of the teenagers belongs to the local sports department or the education department, the reception ability of the outdoor camp of the teenagers is strong, the gender proportion of the participants is balanced, and the outdoor development project is the platform to achieve the goal of the coordinated development of the body and mind of the teenagers. However, there are still some problems in the operation mode, market operation, publicity and promotion, security and quality of service. It is suggested to increase the investment of funds and policies, enhance the competitiveness of outdoor sports, improve the quality of outdoor sports activities, promote the socialization of outdoor sports activities, and construct the operating mode of the suitable outdoor sports camp development. |
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| Keywords: | teenagers outdoor sports camp operation status quo |
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