| 冰雪运动产业技术创新与商业模式创新融合研究 |
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| 引用本文： | 林素絮,黄元骋.冰雪运动产业技术创新与商业模式创新融合研究[J].广州体育学院学报,2020(2):20-23. |
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| 作者姓名： | 林素絮 黄元骋 |
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| 作者单位： | （1.华南师范大学经济与管理学院，广东 广州〓510006；2仲恺农业工程学院体育部，广东 广州〓510225） |
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| 基金项目： | 1.广东省哲学社科项目规划一般项目（GD19CJY06）的阶段性成果；2.佛山市社科规划青年项目（2019-QN22）的阶段性成果. |
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| 摘 要： | 在2022年北京冬奥会政策红利以及消费结构升级等因素的影响下,我国冰雪运动产业进入了前所未有的大发展时期。虽然冰雪运动产业发展目前仍然面临一些瓶颈,但在当前众多的政策支持,以及在奥运经济效应的催化下,依靠技术创新和商业模式创新的融合来推动冰雪运动产业跨越式发展成为可能。技术创新对冰雪运动产业全产业链的影响大,可以改变产业格局,而技术创新和商业模式创新相互融合发展是冰雪运动产业可持续和高质量发展的动力和方向,但是需要区分冰雪运动产业不同产业链性质,不同企业规模和发展阶段,实行两种创新差异化的融合策略。
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| 关 键 词： | 冰雪运动产业 产业政策 技术创新 商业模式创新 |
| 修稿时间： | 2019/12/28 0:00:00 |
Research on the Integration Strategy of Technological Innovation and Business Model Innovation in the Ice and Snow Sports Industry |
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| LIN Su-xu,HUANG Yuan-cheng.Research on the Integration Strategy of Technological Innovation and Business Model Innovation in the Ice and Snow Sports Industry[J].Journal of Guangzhou Physical Education Institute,2020(2):20-23. |
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| Authors: | LIN Su-xu HUANG Yuan-cheng |
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| Institution: | (South China Normal University,Guangzhou 510006,China;Zhongkai University of Agriculture and Engineering,Guangzhou 510225,China) |
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| Abstract: | Affected by the policy bonus of the Beijing Winter Olympics in 2022 and consumption structure upgrade, China''s ice and snow sports industry has entered an unprecedented development period. Although the development of the ice and snow sports industry still faces some bottlenecks, it is possible to rely on the integration of technological innovation and business model innovation to promote the development of the ice and snow sports industry under the current numerous policy support and the economic effects of the Olympic Games. Technological innovation has a great impact on the entire industry chain of the ice and snow sports industry and can change the industrial structure. The integration of technological innovation and business model innovation is the driving force and direction for the sustainable and high-quality development of the ice and snow sports industry. It should distinguish the nature of the industry chain, different enterprise sizes and development stages in the ice and snow sports industry and implement differentiated fusion strategies for two innovations. |
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| Keywords: | Ice and snow sports industry industrial policy technological innovation business model innovation |
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