| 浙江小康农村居民的体育消费研究 |
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| 引用本文： | 柴红年.浙江小康农村居民的体育消费研究[J].广州体育学院学报,2007,27(1):80-83. |
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| 作者姓名： | 柴红年 |
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| 作者单位： | 绍兴文理学院体育学院,浙江绍兴,312000 |
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| 摘 要： | 体育消费是满足人民群众不断增长的物质和文化生活需要、提高生活质量、促进人的全面发展的重要手段,同进也是普及全民体育意识的重要途径.小康农村体育消费的研究有利于体育消费品市场在农村的开拓和发展壮大.从观看比赛消费、运动服装消费、运动器材消费、体育报刊消费、参与活动的消费以及总体体育消费等方面对小康农村居民的体育消费情况进行描述,并分析了影响体育消费的因素,提出了提高体育消费水平的建议.
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| 关 键 词： | 浙江 小康农村 农民 体育消费 |
| 文章编号： | 23872210 |
| 修稿时间： | 10 19 2006 12:00AM |
A Study on Sports Expenditure of Well - off Villages in Zhejiang Province |
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| CHAI Hong-nian.A Study on Sports Expenditure of Well - off Villages in Zhejiang Province[J].Journal of Guangzhou Physical Education Institute,2007,27(1):80-83. |
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| Authors: | CHAI Hong-nian |
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| Institution: | College of Physical Education, Shaoxing University of science, 312000 Shaoxing, China |
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| Abstract: | Sports expenditure is one of the useful means to satisfy people's necessity of substance and culture,promote living qualities and improve comprehensive development.Also it is an effective approach to popularize mass sport consciousness.Researches on sport expenditures in well-off villages can widen of markets of sport goods in rural country.The author describes sports expenditure in Zhejiang through watching competitions,sporting clothes,sporting equipments,sports newspapers and periodicals and participating sport activities.At last,the author analyzes the factors influencing sports expenditure,and provides some suggestions about it. |
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| Keywords: | Zhejiang province well - off villages sports Expenditure |
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