| 北京奥运文化传播与城市推广 |
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| 引用本文： | 冯霞,尹博.北京奥运文化传播与城市推广[J].广州体育学院学报,2007,27(1):19-21,32. |
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| 作者姓名： | 冯霞 尹博 |
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| 作者单位： | 1. 中国人民大学新闻学院,北京,100872
2. 中国青年政治学院,北京,100089 |
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| 基金项目： | 北京市教委人文社会科学基金 |
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| 摘 要： | 把北京2008年奥运文化传播作为一种文化传播、媒介变迁与文明演进的共时性过程进行研究,突出了传播学的文化研究功能,提出北京奥运文化传播的功能主要体现在三个方面,即:文化整合、文化创造、文化积淀.北京奥运文化传播不仅要体现"新奥运"所展示的中国体育文化的传承性和创新性,还要推广"新北京"的现代城市形象,提升北京城市文化的现实影响力,打造国际化体育中心城市.
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| 关 键 词： | 奥运传播 城市推广 |
| 文章编号： | 1007-323X（2007）01-0019-03 |
| 修稿时间： | 2006-12-05 |
The Spread of Beijing Olympic Culture and City Generalization |
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| FENG Xia,YIN Bo.The Spread of Beijing Olympic Culture and City Generalization[J].Journal of Guangzhou Physical Education Institute,2007,27(1):19-21,32. |
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| Authors: | FENG Xia YIN Bo |
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| Institution: | 1. College of Journalism, Chinese people university, Beijing 100872, china; 2. College of Politics of China youth, Beijing 100089, China |
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| Abstract: | This paper takes the Beijing Olympic culture spread as a culture transmitting,medium variance and civilization evolvements to research.Emphasizing the research function of culture transmitting,the author put forward its function embodiment mainly in three aspects,such as culture conformity,culture creation and culture aggradations.The culture transmitting of Beijing Olympic should not only embody inheriting and innovation that the Chinese sports culture revelation,but also generalize the city visualize of new Beijing,and to enhance the real force of Beijing city's culture.All these are to ensure Beijing become the internationalization city of sports central. |
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| Keywords: | Olympic transmitting city generalizing |
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