| 广东体育健身娱乐市场的企业投资与经营状况及发展趋势研究 |
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| 引用本文： | 刘夫力,李芃松.广东体育健身娱乐市场的企业投资与经营状况及发展趋势研究[J].广州体育学院学报,2008,28(2):58-61. |
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| 作者姓名： | 刘夫力 李芃松 |
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| 作者单位： | 1. 广州体育学院体育教育系,广东,广州,510075
2. 大连理工大学体育部,辽宁,大连,116000 |
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| 基金项目： | 国家体育总局体育社会科学基金 |
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| 摘 要： | 根据广东省体育健身娱乐市场发展的需要,采用文献资料法、访问调查法和专家调查法,全面了解和掌握体育健身娱乐市场的投资和经营状况及预测未来的发展趋势,并分析其中的原理和机制,以为相应行政机构采取科学和有效的管理、企业和个人选择合理的投资目标及正确引导消费者行为提供指导和帮助.
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| 关 键 词： | 体育健身娱乐 市场 投资与经营 发展趋势 |
| 文章编号： | 1007-323X(2008)02-0058-03 |
| 修稿时间： | 2007年1月6日 |
Research on the Investment and Management Status and the Trend of Development of the Enterprises in Guangdong Sport Body-Building Entertainment Market |
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| LIU Fu-li,LI Peng-song.Research on the Investment and Management Status and the Trend of Development of the Enterprises in Guangdong Sport Body-Building Entertainment Market[J].Journal of Guangzhou Physical Education Institute,2008,28(2):58-61. |
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| Authors: | LIU Fu-li LI Peng-song |
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| Institution: | LIU Fu-li,LI Peng-song (1.Dept.of P.E.,Guangzhou Sport University,Guangzhou 510500,China,2.Dept.of P.E.,Dalian University of Industry,Dalian 116000,China) |
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| Abstract: | According to the development of the sport body-building entertainment market in Guangdong province,the author finds out the investment and management status of the sport body-building entertainment market,and predicts the trend of its development using the methods of literature data,interview and experts investigation;then the author analyses the principle and mechanism in it and provides directions and helps for scientific and effective management of the corresponding administration institutions,the ration... |
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| Keywords: | sport body-building entertainment market invest and manage trend of development |
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