| 广州市体育产业结构实证研究 |
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| 引用本文： | 车建平,杨帅.广州市体育产业结构实证研究[J].广州体育学院学报,2007,27(2):88-91. |
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| 作者姓名： | 车建平 杨帅 |
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| 作者单位： | 1. 广州体育学院,广东,广州,510500
2. 华南理工大学工商管理学院,广东,广州,510641 |
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| 摘 要： | 广州是我国最早以市场方式成功举办商业品牌赛事、开展足球市场化改革,和成立健身俱乐部的城市之一。随着经济的增长,人民生活消费水平的不断提高,真正意义上的体育产业开始在这个城市萌芽,并形成一定的规模。本文通过对广州体育产业的子产业构成、投资结构、产品结构和设施结构特征的分析,找出了现有体育产业结构存在的问题及不足,为管理层决策提供依据。
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| 关 键 词： | 体育产业 结构 实证研究 |
| 文章编号： | 24174499 |
| 修稿时间： | 01 23 2007 12:00AM |
Demonstrative research on Sports Industrial Structure in Guangzhou City |
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| CHE Jian-ping,YANG Shuai.Demonstrative research on Sports Industrial Structure in Guangzhou City[J].Journal of Guangzhou Physical Education Institute,2007,27(2):88-91. |
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| Authors: | CHE Jian-ping YANG Shuai |
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| Institution: | 1.Guangzhou Institute of Physical Education, Guangzhou 510500, China; 2. College of Business Administration, South China University of Technology, Guangzhou 510641, China |
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| Abstract: | Guangzhou is one of the earliest cities that held the brand competition,developed football market reforming and establishing the body-building club.With the development of economy and the increasing of people's consumption,the real meaning of sports industry began to germinate in this city.According to analysis of the characteristics of sub-industry,investment structure,production structure and gymnastics accommodations,the author finds out the problem of current sports industrial structure,aiming to provide theoretic references for the administration decision-making. |
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| Keywords: | sports industry structure demonstration research |
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