| 论我国企业参与奥运TOP计划的意义与对策 |
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| 引用本文： | 李慰祖,李菁.论我国企业参与奥运TOP计划的意义与对策[J].广州体育学院学报,2006,26(1):41-43,47. |
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| 作者姓名： | 李慰祖 李菁 |
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| 作者单位： | 1. 广州体育学院社会科学部,广东,广州,510500
2. 广东工业大学经济管理学院,广东,广州,510090 |
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| 摘 要： | TOP计划是奥林匹克运动商业化运作中规模最大、影响最广的主要项目,是奥运与商业联姻的骄子。北京申奥成功激励着我国企业迈向TOP计划,参与TOP计划是我国企业迈向国际化的重要途径。本文分析了我国企业参与奥运TOP计划的意义,提出了我国企业参与奥运TOP计划的对策。
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| 关 键 词： | 奥运经济 TOP计划 我国企业 奥运营销 对策 |
| 文章编号： | 1007-323X（2006）01-0041-03 |
| 收稿时间： | 10 25 2005 12:00AM |
| 修稿时间： | 2005-10-25 |
The Significance And Countermeasure of The Chinese Enterprise Joining The Olympic Program |
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| LI Wui-zu,LI Jing.The Significance And Countermeasure of The Chinese Enterprise Joining The Olympic Program[J].Journal of Guangzhou Physical Education Institute,2006,26(1):41-43,47. |
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| Authors: | LI Wui-zu LI Jing |
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| Institution: | 1. Dept. of Sociology, Guangzhou Institute of Physical Education, Guangzhou 510500, China; 2.School of Economics and Management, Guangdong University of Technology, Guangzhou 510090, China |
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| Abstract: | The Olympic Program-the biggest on scale,most influential project on Olympic commercialized process-is the pride of the joint between Olympic and business.Beijing's success bid on Olympic Games boosts Chinese enterprises joining The Olympic Programwhilst it indicates that it is an important way for those qualified Chinese companies to step into international affair by attending the program.The dissertation analyses the significances of Chinese enterprises involving in the plan as well as the solution to Chinese companies which are going to join the program. |
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| Keywords: | the Olympic economy TOP Chinese enterprises Olympic marketing solution |
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