| 论电视媒介与商业体育的互动关系 |
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| 引用本文： | 曾静平,王守恒.论电视媒介与商业体育的互动关系[J].首都体育学院学报,2009,21(5). |
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| 作者姓名： | 曾静平 王守恒 |
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| 作者单位： | 1. 北京邮电大学中国电信传播研究中心,北京,100876
2. 首都体育学院,北京,100088 |
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| 基金项目： | 北京市哲学社会规划办课题 |
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| 摘 要： | 随着全球商业体育的飞速发展,电视媒介在其中的作用与地位愈加显赫.检索体育电视与商业体育如影随形的紧密关系,解构我国体育电视的竞争格局与发展趋势,把握体育电视与商业体育共同的未来方向,对我国体育产业的加速发展,有着明确的理论先导和实践指导价值.
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| 关 键 词： | 体育电视 电视媒介 商业体育 |
By Telerision Medium and Commercial Sports Interaction Relations |
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| ZENG Jingping,WANG Shouheng.By Telerision Medium and Commercial Sports Interaction Relations[J].Journal of Capital College of Physical Education,2009,21(5). |
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| Authors: | ZENG Jingping WANG Shouheng |
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| Institution: | ZENG Jingping1,WANG Shouheng21.Beijing University of Posts , TelecommunicationsChina Telecommunication Dissemination Vesearch Center,Beijing 100876,China,2.Capitla Institute of PhysicalEducation,Beijing 100088,China. |
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| Abstract: | Along with the global commercial sports rapid development,the television medium is even more prominent in the among function and the status.The retrieval sports television and the commercial sports closely associated close relations,set at variance our country sports television the competition pattern and the trend of development,Will grasp the sports television and the commercial sports common future direction,will accelerate to our country sports industry to develop,has the explicit theory forerunner and ... |
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| Keywords: | sports television television medium commercial sports |
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