| 北京市商业体育健身俱乐部连锁经营特点的研究 |
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| 引用本文： | 甘运标,张世平.北京市商业体育健身俱乐部连锁经营特点的研究[J].首都体育学院学报,2009,21(2). |
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| 作者姓名： | 甘运标 张世平 |
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| 作者单位： | 首都体育学院,北京,100088 |
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| 摘 要： | 在产业革命带来的经济高速增长的推动下，连锁经营作为一种现代流通业新的企业组织形式和经营方式，被引入到商业体育健身俱乐部的发展中。商业体育健身俱乐部的发展与连锁经营的结合是关键性的，也是商业体育健身俱乐部发展的新纪年，因此对其研究是非常必要的。采用文献研究法、问卷调查法、专家访谈法、逻辑分析法、数理统计法等对北京市商业体育健身俱乐部连锁经营的特点进行了研究，发现了目前其存在的一些问题，并提出了解决这些问题的建议。
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| 关 键 词： | 北京商业体育健身俱乐部 连锁经营 |
A Research on Operation Features of Chained Commercial Fitness Clubs in Beijing |
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| GAN Yunbiao,ZHANG Shiping.A Research on Operation Features of Chained Commercial Fitness Clubs in Beijing[J].Journal of Capital College of Physical Education,2009,21(2). |
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| Authors: | GAN Yunbiao ZHANG Shiping |
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| Institution: | GAN Yunbiao,ZHANG Shiping Capital Institute of Physical Education,Beijing 100088,China. |
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| Abstract: | Driven by the rapid economic growth brought by the industrial revolution,chain operation as a new form of business organization and operation mode of modern circulation business,has been introduced into the development of commercial sports fitness clubs.The combination of the development of commercial fitness clubs with chained operation is critical and signals a new start point for the development of commercial fitness clubs.Therefore studies on this area are essential.By means of literature review,questio... |
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| Keywords: | commercial fitness clubs in beijing chain operation |
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