| 21世纪奥林匹克运动:新的社会-经济考量 |
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| 引用本文： | 谢尔盖·纳扎洛维奇·布勃卡.21世纪奥林匹克运动:新的社会-经济考量[J].首都体育学院学报,2011,23(6):481-486. |
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| 作者姓名： | 谢尔盖·纳扎洛维奇·布勃卡 |
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| 作者单位： | 乌克兰国立体育大学 |
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| 摘 要： | 阐述近10多年来积累的在积极商业化条件下发展奥林匹克运动的经验。回顾奥林匹克运动的领导人、广泛的社会阶层对发展奥林匹克竞技运动态度的进步;指出基本完成了国际奥林匹克运动对新的社会-经济现实和世界市场要求的适应过程;实施市场计划保障了奥林匹克运动财政稳定性和经济的独立性,为支持各大洲的奥林匹克运动奠定了坚实的物质基础,为培养参加奥运会的运动员提供了优良的条件。
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| 关 键 词： | 奥林匹克运动 国际奥林匹克委员会 商业化 赞助 |
Olympic Sport in the Xxicentury:new Socio-economic Dimension |
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| Sergey Bubka.Olympic Sport in the Xxicentury:new Socio-economic Dimension[J].Journal of Capital College of Physical Education,2011,23(6):481-486. |
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| Authors: | Sergey Bubka |
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| Institution: | Sergey Bubka,Ph.D. National University of Physical Education and Sport of Ukraine |
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| Abstract: | The article presents the experience accumulated for recent decades on the development of Olympic sport in terms of its active commercialization.Therehas been indicated the evolution of the attitude of the Olympic movement top managers,the general public towards the development of Olympic sports.It is noted that generally,the process of adaptation of the international Olympic movement to new socio-economic realities and demands of the global market has been completed.Implementing marketing programs has allow... |
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| Keywords: | Olympic sports International Olympic Committee the commercialization sponsorship |
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