| 后奥运时代中国体育广播专业频率发展战略SWOT分析 |
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| 引用本文： | 张矛矛.后奥运时代中国体育广播专业频率发展战略SWOT分析[J].首都体育学院学报,2011(5):405-408. |
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| 作者姓名： | 张矛矛 |
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| 作者单位： | 中国矿业大学体育学院; |
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| 摘 要： | 通过SWOT态势分析法对后奥运时代中国体育广播专业频率发展面临的机遇和挑战以及自身存在的优势和劣势进行全面剖析。研究结果表明:北京奥运会后,中国广播事业的整体复苏、中国体育事业的全面发展为体育广播专业频率的成长创造了广阔的空间,但是奥运会后,中国体育广播的发展也面临着来自行业内外的各种挑战,可谓机遇与挑战并存。根据SWOT分析,此时体育广播应该采用"增长型战略",充分发挥"体育"和"广播"两者的优势,并利用时代赋予的机遇,积极进取、全力发展;树立"大体育观"按照体育的规律办体育广播;发挥特色,加强合作,按照广播的规律办体育广播。
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| 关 键 词： | 中国体育广播 SWOT分析 机遇 挑战 发展战略 |
SWOT Analysis on Development of the Professional Sports Radio in China after the Beijing Olympic Games |
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| ZHANG Maomao College of Physical Education,China University of Mining , Technology,Xuzhou ,China..SWOT Analysis on Development of the Professional Sports Radio in China after the Beijing Olympic Games[J].Journal of Capital College of Physical Education,2011(5):405-408. |
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| Authors: | ZHANG Maomao College of Physical Education China University of Mining Technology Xuzhou China |
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| Institution: | ZHANG Maomao College of Physical Education,China University of Mining and Technology,Xuzhou 221008,China. |
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| Abstract: | By the method of SWOT analysis,the comprehensive study was carried out to make a study of the opportunity,the challenge,the strength and the weakness for the development of professional sports radio in China and put forwarded that the times after the Olympics also create broad space for its further development but the competition among media has been upgraded.After the Olympics,the professional sports radio should make full use of its advantages and avoid its weakness and keep moving in accordance with the ... |
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| Keywords: | professional sport radio in China SWOT analysis opportunity challenge developing strategy |
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