| 体育报刊赛事传播竞争力的开发 |
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| 引用本文： | 王念龙,吕予阳.体育报刊赛事传播竞争力的开发[J].首都体育学院学报,2006,18(1):35-37. |
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| 作者姓名： | 王念龙 吕予阳 |
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| 作者单位： | 1. 集美大学,体育学院,福建,厦门,361021
2. 中国矿业大学(北京)管理学院,北京,100083 |
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| 摘 要： | 体育赛事是体育报刊传播的重要内容,随着电视、网络等媒体的崛起,体育报刊逐渐失去了赛事传播市场的主导地位。为了应对严峻的形势,体育报刊应当着力开发和提高自身的核心竞争力,培育一支优秀的传媒人才队伍,控制若干报道资源,做好各类媒体间的竞合工作,注重赛事信息受众群体和传播内容定位的准确性,以及强化报刊的新闻报道策划能力。这些方法将有效地帮助体育报刊在体育赛事传播的激烈竞争中奠定自己的一席之地,掌握应有的话语权,传播出自己独特的声音,求得自身的生存和发展。
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| 关 键 词： | 体育报刊 赛事传播 竞争力 |
| 文章编号： | 1009-783X（2006）01-0035-03 |
| 收稿时间： | 2005-09-29 |
| 修稿时间： | 2005年9月29日 |
On the Development of Competitiveness of Sports Newspapers and Periodicals for Reporting Sporting Events |
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| WANG Nian-long,LV Yu-yang.On the Development of Competitiveness of Sports Newspapers and Periodicals for Reporting Sporting Events[J].Journal of Capital College of Physical Education,2006,18(1):35-37. |
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| Authors: | WANG Nian-long LV Yu-yang |
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| Institution: | School of P. E,, Jimei University, Xiamen 361021, China |
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| Abstract: | Sporting events are the major contents for sports newspapers and periodicals.But they are losing their leading position in reports of sporting events with the rising of other media such as TV,Internet,etc.So sports newspapers and periodicals should try to develop and enhance their core competitiveness,to nurture an excellent team of media staff,to control more news resources,to compete and cooperate with other news media more effectively,to pay more attention to its readers,to have more accurate contents in reports and to strengthen their ability in plotting and planning news reports.All These tactics may help the sports newspapers and periodicals establish their professional position,get hold of their right of discourse and speak out their viewpoints so as to gain their own survival and development in the fierce competition of reporting sporting events. |
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| Keywords: | Sports newspapers and periodicals Reports of sporting events Competitiveness |
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