| 体育赛事运作管理理念探析 |
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| 引用本文： | 王守恒,叶庆辉.体育赛事运作管理理念探析[J].首都体育学院学报,2005,17(1):8-9,12. |
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| 作者姓名： | 王守恒 叶庆辉 |
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| 作者单位： | 首都体育学院,北京,100088 |
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| 摘 要： | 对体育赛事管理各层次的基本概念进行了阐述，对赛事运作管理涉及的营销、产品服务、产品开发、项目管理、运作文化与环境、运作权变和织行为、法律配合等有关六面进行了论述。
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| 关 键 词： | 赛事管理 项目管理 体育赛事 风险管理 |
| 文章编号： | 1009-783X(2005)01-0008-02 |
A Research on the Concept of Operation and Management of Sports Games |
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| WANG Shou-heng,YE Qing-hui.A Research on the Concept of Operation and Management of Sports Games[J].Journal of Capital College of Physical Education,2005,17(1):8-9,12. |
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| Authors: | WANG Shou-heng YE Qing-hui |
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| Abstract: | The authors of this paper have elaborated on the basic concept of the management of sports games at various levels and discussed on issues of marketing, product service, product development, project management, operational culture and environment, ownership change in operation, organization behavior and legal risk etc. regarding games operation and management. |
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| Keywords: | Games Management Project Management Sports Games Risk Management |
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