| 我国体育消费的现状分析与对策研究 |
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| 引用本文： | 张小玲.我国体育消费的现状分析与对策研究[J].首都体育学院学报,2007,19(2):15-17. |
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| 作者姓名： | 张小玲 |
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| 作者单位： | 浙江警官职业学院,浙江,杭州,310018 |
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| 摘 要： | 运用文献资料法对我国体育消费的现状与特征进行分析,探讨影响体育消费行为的因素,提出从体育消费者的利益出发,提升体育产品的层次与服务质量;健全管理机构和体育组织,提高体育产业人员素质;重视体育产品的开发与营销;广开渠道,鼓励多元化经营;关注弱势群体,加大体育经费投入,促进体育消费,加快体育产业健康、有序发展的些许建议。
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| 关 键 词： | 体育消费 现状 对策 |
| 文章编号： | 1009-783X(2007)02-0015-03 |
| 修稿时间： | 2006年10月13 |
An Analysis of the Current Status of Sports Consumption in China and Countermeasures |
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| ZHANG Xiao-ling.An Analysis of the Current Status of Sports Consumption in China and Countermeasures[J].Journal of Capital College of Physical Education,2007,19(2):15-17. |
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| Authors: | ZHANG Xiao-ling |
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| Abstract: | By means of literature review,Thethe author of this paper has analyzeds the current statussituation and characteristics of sports consumption in Chinaexpenses on physical training of our country by taking advantage of article information.It and discusseds the factors that may affect the sports consumption behavior.expenses on physical exercises and put forward some suggestions It is proposed consequently that for increasing the expenses on physical exercises,for the interest of sports consumers,the level and service quality of sports product be raised,the administrative agencies and sports organizations be perfected,the qualities of personnel and staff working in sports industries be improved,the development and marketing of sports product be paid attention to,more sales channels be opened up,multi-means of operation be encouraged,the weaker social group be cared more and the in-put in expenditure of sports be increased so that sports consumption can be promoted and sports industry can be developed in a healthy and orderly way.speeding up the development of physical industries. |
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| Keywords: | Sports consumption expenses on physical exercise Current status situation Ccountermeasures |
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