| 我国体育会展经济发展战略研究 |
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| 引用本文： | 梁强.我国体育会展经济发展战略研究[J].首都体育学院学报,2006,18(4):1-2,19. |
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| 作者姓名： | 梁强 |
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| 作者单位： | 天津财经大学,天津,300222 |
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| 基金项目： | 天津财经大学校科研和教改项目 |
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| 摘 要： | 本文界定了体育会展经济的基本内涵，介绍了国内外体育会展经济发展的典型案例，并对我国发展体育会展经济的内外环境进行SWOT分析，力图为我国发展体育会展经济提供战略思路和对策参考。
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| 关 键 词： | 会展经济 体育会展 体育经济 战略 |
| 文章编号： | 1009-783X（2006）04-0001-02 |
| 修稿时间： | 2006-01-16 |
On the Strategy of Developing Sports Exhibition Economy in China |
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| LIANG Qiang.On the Strategy of Developing Sports Exhibition Economy in China[J].Journal of Capital College of Physical Education,2006,18(4):1-2,19. |
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| Authors: | LIANG Qiang |
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| Abstract: | By defining the basic contents of sports exhibition economy and introducing some typical domestic and international cases of the development of sports exhibition economy,the author has carried on a SWOT analysis toward the internal and external environment of developing sports exhibition economy in China and seeks to offer strategic thinking and measures for developing sports exhibition economy in China. |
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| Keywords: | Exhibition economy Sports exhibition Sports economy Strategy |
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