| 我国部分体育学术期刊网络传播影响力评价现状及提升策略 |
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| 引用本文： | 李爱群,周雯,王宏江,简德平.我国部分体育学术期刊网络传播影响力评价现状及提升策略[J].首都体育学院学报,2020(2):122-126,139. |
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| 作者姓名： | 李爱群 周雯 王宏江 简德平 |
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| 作者单位： | 武汉体育学院期刊社;武汉体育学院新闻传播学院;武汉学院通识课部体育系;成都体育学院历史文化系 |
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| 基金项目： | 国家社会科学基金项目(17BTY025);教育部人文社会科学研究一般项目(16YJA890006);武汉体育学院“互联网+体育”优势特色学科群资助项目。 |
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| 摘 要： | 随着网络出版的发展,网络传播影响力已成为评价体育学术期刊的重要指标。在自主型网站建设方面,多数体育学术期刊经历了从创建链接网页到自主型网站建设的发展过程。而微博、微信公众号和作者QQ群等的运用,进一步促进了体育学术期刊的数字化。从中国知网和体育学术期刊自主型网站2个角度分析了体育学术期刊网络传播影响力的评价现状。分析体育学术期刊网络传播的主要困境:部分体育学术期刊微信公众号有待完善;体育学术期刊的网站和"两微一端"建设有待加强;体育学术期刊网络信息更新与制作岗位配置不足。提出体育学术期刊网络传播影响力的提升策略:加强网络出版和重点论文的"两微一端"推送;充分发挥融媒体的网络传播作用;完善数字文献资源的开放存取途径;借鉴国外体育学术期刊扩大网络传播影响力的有益经验。
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| 关 键 词： | 体育学术期刊 网络传播 网络传播影响力 媒介融合 开放存取 两微一端 微信公众平台 自主型网站 |
Evaluation of the Influence of Some Chinese Sports Academic Journals on the Internet and the Promotion Strategies |
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| LI Aiqun,ZHOU Wen,WANG Hongjiang,JIAN Deping.Evaluation of the Influence of Some Chinese Sports Academic Journals on the Internet and the Promotion Strategies[J].Journal of Capital College of Physical Education,2020(2):122-126,139. |
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| Authors: | LI Aiqun ZHOU Wen WANG Hongjiang JIAN Deping |
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| Institution: | (Editorial Department,Wuhan Sports University,Wuhan,Hubei 430079,China;School of Journalism and Communication,Wuhan Sports University,Wuhan,Hubei 430079,China;Department of Physical Education,Wuhan College,Wuhan,Hubei 430205,China;Department of History&Culture,Chengdu Sports University,Chengdu,Sichuan 610041,China) |
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| Abstract: | With the development of network publishing, the influence of network communication has become an important index to evaluate sports academic journals. In the aspect of independent website construction, most sports academic journals have experienced the development process from creating link web pages to independent website construction. The application of microblogs, We Chat public platforms and author QQ groups further promoted the digitalization of sports academic journals. This paper analyzes the evaluation status of the network communication influence of sports academic journals from two perspectives: CNKI and the independent website of sports academic journals. The main difficulties in the network dissemination of sports academic journals are analyzed: some We Chat official accounts of sports academic journals are in need of improvement;the website of sports academic journals and the construction of "two micro ends"need to be strengthened;and the network information updating and production of sports academic journals are insufficient.The paper puts forward the promotion strategies for improving the network communication influence of sports academic journals: strengthening the push function of "two micro ends"of network publishing and key papers;give full play to the role of network communication;improve the open access of digital document resources;and learn from the useful experience of foreign sports academic journals. |
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| Keywords: | sports academic journals network dissemination network dissemination influence media integration open access two micro ends We Chat public platform independent website |
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