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| 基于物元分析的体育旅游可拓展营销策略研究 | |
| 引用本文： | 罗孝军,张晓林,杨一.基于物元分析的体育旅游可拓展营销策略研究[J].首都体育学院学报,2006,18(1):15-16,45. |
| 作者姓名： | 罗孝军 张晓林 杨一 |
| 作者单位： | 1. 重庆文理学院,重庆,永川,402168 2. 重庆大学体育学院,重庆,400044 3. 西南大学教育学院,重庆,400715 |
| 摘 要： | 采用文献资料、逻辑分析法，在物元理论的基础上，首先对体育旅游市场进行物元分析，再利用体育旅游市场的可拓营销变换。将变换的因素进行组合。提出扩散营销策划的理念。 |
| 关 键 词： | 旅游市场 物元分析 营销策划 |
| 文章编号： | 1009-783X（2006）01-0015-02 |
| 收稿时间： | 2005-10-14 |
| 修稿时间： | 2005-10-14 |
A Research on Sports Tourism Based on the Analysis of Matter-element That May Explore Marketing Strategies |
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| LUO Xiao-jun,ZHANG Xiao-lin,YANG Yi.A Research on Sports Tourism Based on the Analysis of Matter-element That May Explore Marketing Strategies[J].Journal of Capital College of Physical Education,2006,18(1):15-16,45. | |
| Authors: | LUO Xiao-jun ZHANG Xiao-lin YANG Yi |
| Institution: | 1. Dept. of P. E, Chongqing Institute of Arts and Science ,Chongqing 402168;2. Dept. of P. E. ,Chongqing University, Chongqing 400044;3. School of Education, Southwest University,Chongqing 400715,China |
| Abstract: | By means of literature reviews and logical analysis and based on the theories of matter-element, the authors of the paper first make analysis of the matter-element for the sports tourism market, then, with the transformation of sports tourism market that may be explored further ,they try to group the transforming factors and propose the concept of market expanding and planning. |
| Keywords: | Market of tourism Analysis of matter-element Marketing planning |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |