| 体育产业结构及政策选择的研究:以山西省为例 |
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| 引用本文： | 刘月花.体育产业结构及政策选择的研究:以山西省为例[J].首都体育学院学报,2012,24(3):234-239. |
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| 作者姓名： | 刘月花 |
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| 作者单位： | 山西农业大学体育教学部,山西晋中,030801 |
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| 摘 要： | 以山西省体育产业结构为研究对象,运用产业经济学原理,通过数理统计、专家访谈、逻辑分析等方法,对现阶段山西省体育及相关产业增加值从增加值内部结构比重、外部结构比较,分析得出山西省体育产业结构现状为体育产业总体规模偏小,产业结构不尽合理,体育消费水平不高。针对性提出适合山西省下一阶段发展体育产业的结构政策选择建议,即以体育健身娱乐业为主导带动体育产业全面升级;重点扶持发展体育竞赛表演业,带动其他中介和关联体育产业的发展;以市场需求调控体育用品业发展;适度发展体育彩票业;因地制宜,大力挖掘山西体育旅游项目,凸显体育产业特色。
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| 关 键 词： | 体育经济学 体育产业 结构及政策选择 |
On Shanxi Province Sports Industry Structure and Choice of Policy Research |
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| LIU Yuehua.On Shanxi Province Sports Industry Structure and Choice of Policy Research[J].Journal of Capital College of Physical Education,2012,24(3):234-239. |
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| Authors: | LIU Yuehua |
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| Institution: | 1.Shanxi Agricultural University,Taigu 030801,China;2.Shanxi University,Taiyuan 030006,China;3.Jinzhong Teachers College,Yuci 030600,China. |
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| Abstract: | This article take the Shanxi province sports industry structure as the research object,using the theory of industrial economics,and by means of mathematical statistics,expert interviews,logical analysis and other methods,the present stage Shanxi province sports and related industry added value from the value added internal structure proportion,external structure comparison,analysis of the current situation of structure of industry of Shanxi province sports for the sports industry in general small scale,the unreasonable industrial structure,sports consumption level is not high.Puts forward for the next phase of Shanxi province to develop sports industry structure policy recommendations.Namely,to sports fitness and entertainment industry as the leading drive sports industry upgrades in the round;focused on supporting the development of sports industry,drive other intermediary and association to the development of sports industry;market demand control sports goods industry;moderate development of sports lottery;suit one’s measures to local conditions,vigorously tap the Shanxi sports tourism project,highlight the characteristics of sports industry. |
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| Keywords: | sports econonics sports industry struture and policy choices |
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