| 体育赛事转播权市场销售行为的反垄断法规制研究及启示 |
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| 引用本文： | 时建中,李四红.体育赛事转播权市场销售行为的反垄断法规制研究及启示[J].首都体育学院学报,2020(3):267-273. |
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| 作者姓名： | 时建中 李四红 |
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| 作者单位： | 中国政法大学 |
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| 摘 要： | 在国外,体育赛事转播权销售中时常出现排除、限制竞争行为。反垄断法对体育赛事转播权市场销售行为的规制经历了从豁免到规制的历程。在反垄断法视域下,界定体育赛事转播权相关市场,并从横向行为和纵向行为对体育赛事转播权市场销售行为进行反垄断法分析。由此得到启示:中国境内的体育赛事转播权市场销售行为受《中华人民共和国反垄断法》的规制,应秉持谦抑性理念,扩大适用合理原则,合理界定中国境内的体育赛事转播权销售的相关市场。
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| 关 键 词： | 体育赛事 转播权 市场销售行为 反垄断法 |
Research on the Anti-monopoly Regulation of the Marketing Behavior of the Broadcasting Right of Sports Events and Its Enlightenment |
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| SHI Jianzhong,LI Sihong.Research on the Anti-monopoly Regulation of the Marketing Behavior of the Broadcasting Right of Sports Events and Its Enlightenment[J].Journal of Capital College of Physical Education,2020(3):267-273. |
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| Authors: | SHI Jianzhong LI Sihong |
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| Institution: | (China University of Political Science and Law,Beijing 100088,China) |
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| Abstract: | In foreign countries, there are often exclusions and restrictions in the sale of sports broadcasting rights. The regulation of anti-monopoly law on the marketing behavior of broadcasting rights of sports events has gone through a process from exemption to regulation. From the perspective of anti-monopoly law, this paper defines the relevant market of sports broadcasting rights, and analyzes the marketing behavior of sports broadcasting rights from the perspective of anti-monopoly law. From this, we can get some inspirations: the marketing behavior of the broadcasting right of sports events in China is regulated by the Anti-monopoly Law of the People’s Republic of China, so we should adhere to the concept of modesty, expand the application of reasonable principles, and reasonably define the relevant market of the broadcasting right of sports events in China. |
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| Keywords: | sports events broadcasting rights marketing behavior anti-monopoly law |
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