| 新媒体环境下从众心理对消费者行为的影响研究 |
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| 引用本文： | 徐大伍.新媒体环境下从众心理对消费者行为的影响研究[J].池州学院学报,2021(1):66-68. |
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| 作者姓名： | 徐大伍 |
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| 作者单位： | 安徽机电职业技术学院经济与贸易学院 |
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| 基金项目： | 安徽高校人文社会科学研究重点项目(SK2019A0977)。 |
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| 摘 要： | 基于新媒体环境下的从众心理,构建影响消费者行为的因素模型,通过网络搜集和问卷调查等方式获取消费者行为数据,分析挖掘从众心理对消费者行为的影响方式及路径。利用AMOS软件对所建模型进行统计分析,计算模型中各研究变量对消费者从众行为的影响机制,提出相应的策略与对策。
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| 关 键 词： | 新媒体 从众心理 消费者行为 |
A Study on the Influential Mechanism of Group Psychology on Consumer Behavior in the New Media Environment |
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| Xu Dawu.A Study on the Influential Mechanism of Group Psychology on Consumer Behavior in the New Media Environment[J].Journal of Chizhou College,2021(1):66-68. |
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| Authors: | Xu Dawu |
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| Institution: | (School of Economics and Trade,Anhui Technical College of Mechanical and Electrical Engineering,Wuhu,Anhui 241000) |
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| Abstract: | Based on group psychology in the new media environment, this paper constructs the influencing factors model of consumer behavior, acquires consumer behavior data through network collection and questionnaire survey, and analyzes the influence and the path of group psychology on consumer behavior. AMOS software is used to make statistical analysis of this model, calculate the influential mechanism of each research variable quantity combining consumer conformity behavior, and put forward relevant strategies and countermeasure proposals. |
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| Keywords: | New Media Group Psychology Consumer Behavior |
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