| 试论顾客价值对我国健身市场顾客导向的影响 |
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| 引用本文： | 李林,林萍.试论顾客价值对我国健身市场顾客导向的影响[J].吉林体育学院学报,2006,22(4):20-21. |
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| 作者姓名： | 李林 林萍 |
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| 作者单位： | 集美大学体育学院,福建,厦门,361021 |
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| 摘 要： | 通过顾客价值概念的回溯，在全面阐释顾客价值内涵的基础上结合我国健身市场运行现状，剖析顾客价值与顾客满意、顾客忠诚、服务利润链和顾客关系管理等其它顾客导向因素之间的关联，并提出优化我国健身市场顾客导向的建议与方法。
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| 关 键 词： | 顾客价值 健身市场 顾客导向 影响 |
| 收稿时间： | 2006-07-06 |
| 修稿时间： | 2006-07-06 |
Discussion on the Influence of the Customer Value to the Customer Guidance of Chinese Healthy Body Market |
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| LI Lin,Lin Ping.Discussion on the Influence of the Customer Value to the Customer Guidance of Chinese Healthy Body Market[J].Journal of Jilin Institute of Physical Education,2006,22(4):20-21. |
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| Authors: | LI Lin Lin Ping |
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| Institution: | Physical Education institute of Jimei University, Xiamen,361021, China |
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| Abstract: | Through recollection of the customer value concept,the author erplatins the customer value connotation comprehensively in the foundation to unify our country present situation of healthy body market movement, analyzes the comection of the customer value and the customer astisfaction , the customer loyalty,the service profit chain and the customer reslationship the management,and padrones suggestion and method to customer guidance of our country healthy body market. |
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| Keywords: | customer value healthy body market customer guidance influence |
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