| 重大体育赛事隐性营销侵权责任构成及归责原则 |
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| 引用本文： | 王霖.重大体育赛事隐性营销侵权责任构成及归责原则[J].吉林体育学院学报,2013(2):28-30,46. |
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| 作者姓名： | 王霖 |
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| 作者单位： | 安徽工程大学体育学院,安徽芜湖241000 |
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| 基金项目： | 国家法治与法学理论研究项目“重大体育赛事中隐性营销的理论基础与法律对策”（08SFB5024） |
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| 摘 要： | 对于重大体育赛事中隐性营销侵权行为的思考始终处于知识产权理论研究的难点。深入分析了重大体育赛事＂隐性营销＂涵义、法律特征、危害性以及侵权行为责任的构成要件,并探讨了隐性营销侵权行为的归责原则。
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| 关 键 词： | 体育赛事 隐性营销 侵权责权构成 归类原则 法律适用条件 |
Tort Liability and Responsibility Imputation Principle of Implicit Marketing in Major Sporting Event |
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| Wang Lin.Tort Liability and Responsibility Imputation Principle of Implicit Marketing in Major Sporting Event[J].Journal of Jilin Institute of Physical Education,2013(2):28-30,46. |
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| Authors: | Wang Lin |
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| Institution: | Wang Lin ( Physical Education College, Anhui Polytechnic University, Wuhu 241000, Anhui, China) |
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| Abstract: | Abstract： For the consideration of major sports events in the implicit marketing tort is always the difficulty of the research theories of intellectual property. Implicit marketing do great harm to the sports events, the protection of intellectual property rights and sponsorship benefits. This paper analyzes the major sports events ＂ implicit marketing＂ meaning, legal characteristics, harmful- ness and tort liability, and discusses the imputation principle of tort of implicit marketing, so as to complete the application in the infringement of intellectual property rights in the law. |
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| Keywords: | sports implicit marketing constitwte of tort liability principles attribution the law applicable conditrons |
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