| 西宁市城镇居民体育消费现状调查及对策研究 |
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| 引用本文： | 李登光,路东升.西宁市城镇居民体育消费现状调查及对策研究[J].吉林体育学院学报,2005,21(3):42-43. |
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| 作者姓名： | 李登光 路东升 |
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| 作者单位： | 陕西师范大学体育学院,陕西,西安,710062 |
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| 摘 要： | 运用文献资料法、调查法、数理统计法、逻辑分析等方法，对西宁市城镇居民的体育消费水平、体育消费结构以及影响居民体育消费的因素等问题进行了调查研究。结果显示，西宁市城镇居民的总体体育消费水平较低；消费结构不合理，实物性体育消费仍占主要地位；制约居民体育消费的主要因素有经济收入水平、观念、价格等。针对以上结论提出了以青海省自身的要素禀赋为依托，建立外向型为主的、集约化的体育产业和体育消费市场的发展对策。
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| 关 键 词： | 城镇居民 体育消费 体育产业 消费结构 调查研究 体育消费水平 西宁市 消费现状 体育消费结构 体育消费市场 |
| 收稿时间： | 2005-02-20 |
| 修稿时间： | 2005-02-20 |
Research on Current Situation Investigation and Countermeasure of Xining Citizens' Sports Consumption |
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| Li Dengguang,Lu Dongsheng.Research on Current Situation Investigation and Countermeasure of Xining Citizens'''' Sports Consumption[J].Journal of Jilin Institute of Physical Education,2005,21(3):42-43. |
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| Authors: | Li Dengguang Lu Dongsheng |
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| Abstract: | By using the method of documentary,questionnaire investigation,mathematical statistics and logic analyies,this paper analyzes the current sports consumption level,sports consumption structure and other factors influence the sports consumption of Xining citizen.The result shows that the general sports consumption level of Xining cirizen is lower.The sports consumption structure is not rational and sports consumption of material is still in main position.The main factors that restrict citizens'sports consumption level are earning level,idea and price.And we advise to establish an outward and collective sports industry and sports consumption market based on the natural bestowment superiority regarding regional advantages of Qinghai province. |
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| Keywords: | citizen sports consumption sports industry sports consumption structure investigate study |
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