| 我国体育消费市场发展环境与培育方略研究 |
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| 引用本文： | 李国岳,沈黄胜.我国体育消费市场发展环境与培育方略研究[J].吉林体育学院学报,2005,21(4):32-33. |
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| 作者姓名： | 李国岳 沈黄胜 |
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| 作者单位： | 1. 广东财经职业学院,广东,广州,510420
2. 梅州市农业学校,广东,梅州,514000 |
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| 摘 要： | 体育在消费中作为服务品或劳务供人们消费逐步成为消费热点或消费需求已见端倪。随着我国经济体制改革的不断深入和市场化进程的不断推进，我国体育消费市场的发展环境发生了很大的变化，市场格局、领域、形式和重点呈现出新的发展态势。体育消费市场必须制定科学的方略加以培育，才能使其沿着可持续的方向发展。
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| 关 键 词： | 体育消费市场 发展环境 培育方略 可持续发展 中国 |
| 收稿时间： | 2005-08-31 |
| 修稿时间： | 2005-08-31 |
Research About the Development Environment and General Plan of Chinese Sport Consumption Market |
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| Li Guoyue,Shen Huangsheng.Research About the Development Environment and General Plan of Chinese Sport Consumption Market[J].Journal of Jilin Institute of Physical Education,2005,21(4):32-33. |
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| Authors: | Li Guoyue Shen Huangsheng |
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| Institution: | 1. GuangDong Finance and Economic College, Guangzhou 510420, China;2. Meizhou Agricultuall School, Guangdong Meizhou 514000 |
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| Abstract: | Being the expendable materials and labor services in people's consumption,sport has become the hot point and requirement.With the constant deep-going of the national economic system reform and the advance of marketing process, the developing environment of Chinese sport consumption market has changed a lot.The market pattern,with its field,form and focus,has presented a new developing situation.Sport consumption market should work out a scientific general plan,and have a sustainable development. |
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| Keywords: | sport consumption market developing environment general plan of nurture sustainable development |
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