| 广州亚运会上本土体育用品的品牌营销分析与研究 |
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| 引用本文： | 汪云星,胡哲纯.广州亚运会上本土体育用品的品牌营销分析与研究[J].吉林体育学院学报,2011,27(3):22-23,76. |
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| 作者姓名： | 汪云星 胡哲纯 |
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| 作者单位： | 安庆师范学院,体育学院,安徽安庆246052 |
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| 摘 要： | 阐述了广州亚运会对于本土体育用品进行品牌营销的特殊意义,本土体育用品在广州亚运会上品牌营销的亮点和不足,提出了本土体育用品利用大型体育赛事进行品牌营销的策略与方法,以期为本土体育用品提升品牌形象和销量,并最终通过一段时间实现品牌的国际化战略。
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| 关 键 词： | 广州亚运会 体育用品 品牌营销 |
The Analysis and Research of Brand Marketing about Local Sporting Goods in Guangzhou Asian Games |
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| Wang Yunxing,Hu Zhechun.The Analysis and Research of Brand Marketing about Local Sporting Goods in Guangzhou Asian Games[J].Journal of Jilin Institute of Physical Education,2011,27(3):22-23,76. |
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| Authors: | Wang Yunxing Hu Zhechun |
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| Institution: | Wang Yunxing,Hu Zhechun(P.E.Institute,Anqing Normal College,Anqing,246052,Anhui,China) |
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| Abstract: | The article discusses the special significance of local sporting goods on brand marketing in Guangzhou Asian Games,the highlights and shortages of local sporting goods on brand marketing in Guangzhou Asian Games,and puts forward some strategies and methods of local sporting goods using in large sports games on brand marketing,in order to promote the brand image and sales volume,and finally realize brand through a period of international strategy. |
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| Keywords: | Guangzhou Asian Games sporting goods brand marketing |
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