| 移动互联网时代O2O营销模式对体育市场的影响研究 |
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| 引用本文： | 孟欣欣.移动互联网时代O2O营销模式对体育市场的影响研究[J].吉林体育学院学报,2016(1):24-27. |
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| 作者姓名： | 孟欣欣 |
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| 作者单位： | 大理大学体育科学学院,云南 大理,671003 |
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| 摘 要： | 以文献资料法为主要研究方法，通过对当前基于移动互联网的O2 O营销模式的发展现状以及相关文献进行查阅分析。通过访谈法对业内的专家和从业者进行访谈，以O2 O对体育市场的影响作为研究对象，对目前线上的体育类产品的O2 O营销模式进行了总结和归纳。认为移动互联网为体育健康产业的发展创造了难得的机遇和良好的市场环境，体育类O2 O产品是体育产业与移动电商跨界结合的产物，能够为用户提供全方位个性化的体育服务，从而对移动互联网用户的工作、学习和生活方式、生活质量、消费观念、休闲娱乐以及社会交往等各方面产生深远的影响。
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| 关 键 词： | 移动互联网 O2O 体育市场 APP |
Research on the Influence of O2 O Mode on Sports Market in the Mobile Internet Era |
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| Abstract: | In this paper, the main research methods are literature and interview. The literature method is used to understand the current status of O2O marketing model based on mobile internet. The object of interviews is the experts and practitioners in mobile internet. Taking O2O as the research object, the O2O marketing mode of sports products on the current line is summarized and summarized. The mobile internet has created an opportunity and a good market environment for the development of sports industry. As a product of the combination of the sports industry and mobile electricity suppliers, sports O2O products provide users with a full range of personalized sports service. The mobile Internet users ' work, study and life style, life quality, consumption idea, leisure entertainment and social intercourse are all influenced profoundly. |
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| Keywords: | mobile internet O2O sports market APP |
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