| CBA联赛新疆广汇男篮主场观众观看动机与消费特点的调查 |
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| 引用本文： | 郭海峰.CBA联赛新疆广汇男篮主场观众观看动机与消费特点的调查[J].吉林体育学院学报,2008,24(2):62-63. |
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| 作者姓名： | 郭海峰 |
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| 作者单位： | 河南科技大学体育部,河南洛阳,471003 |
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| 摘 要： | 运用问卷调查法发放问卷600份,对新疆广汇男篮的主场观众观看比赛的动机与消费特点进行调查,调查结果显示,新疆广汇男篮的主场观众观看比赛的动机具有“消遣型”、“兴趣型”、“感受型”、“支持型”动机特征,同时显示主场观众消费具有以下特点：1.观众普遍认为球票价格高于自己的消费能力;2.观众获取球赛信息的途径较单一;3.观众群体趋于单一,尤其是知识群体的大学生球迷较少。
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| 关 键 词： | CBA 新疆广汇 主场观众 观看动机 消费特点 |
the Survey of the Arena Audience's Watched Motives and Consumption Characteristics in Xinjiang Guanghui CBA Tournament |
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| Guo Haifeng.the Survey of the Arena Audience's Watched Motives and Consumption Characteristics in Xinjiang Guanghui CBA Tournament[J].Journal of Jilin Institute of Physical Education,2008,24(2):62-63. |
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| Authors: | Guo Haifeng |
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| Institution: | Guo Haifeng(P.E.Dept.of Henan University of Science and Technology,Luoyang,471003,Henan,China) |
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| Abstract: | In this paper,the author by using the survey method,have handed out 600 questionnaires to research on the current situation of the arena audience watch the match motives and consumption on Xinjiang Guanghui team.Survey results showed that the arena audience watch the match with the motive of "entertainment","interest","feeling "," support "motive characteristics;At the same time,the arena audience watch the match has the following characteristics :1.it is very common that the viewers hold the view that the price of the basketball ticket is beyond their capacity;2.the channel for the audience to get the tournament information is too single 3.the audiences tend to be a single group,in which the educated group,especially college fans are even fewer. |
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| Keywords: | CBA Xinjiang Guanghui the arena audience watch motive consumption features |
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