| 我国体育用品业的现状及发展对策研究 |
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| 引用本文： | 周清明,周咏松.我国体育用品业的现状及发展对策研究[J].吉林体育学院学报,2008,24(2):20-22. |
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| 作者姓名： | 周清明 周咏松 |
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| 作者单位： | 乐山师范学院体育系,四川乐山,614004 |
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| 摘 要： | 随着中国加入WTO以及2008年北京奥运会的临近,我国体育产业迎来了蓬勃发展的春天。作为体育产业的重要组成部分,中国体育用品业面临前所未有的发展机遇,同时也面临严峻的挑战。在对我国体育用品业的发展现状进行综述的基础上,指出我国体育用品业目前存在的主要问题,对我国体育用品业的发展提出对策,认为名牌战略以及规模化的发展策略是我国体育用品企业迅速成长的重要途径。
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| 关 键 词： | 体育用品业 现状 发展对策 |
Study on the Present Situation and Developing Countermeasures of China's Sporting Goods Industry |
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| Zhou Qingming,Zhou Yongsong.Study on the Present Situation and Developing Countermeasures of China''''s Sporting Goods Industry[J].Journal of Jilin Institute of Physical Education,2008,24(2):20-22. |
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| Authors: | Zhou Qingming Zhou Yongsong |
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| Institution: | (PE Department of Le shan Teachers College,Le shan,614004,Si chuan,China) |
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| Abstract: | With China's accession to the WTO and the 2008 Olympic Games in Beijing in the near future,China's sport industry is springing up vigorously.As a major component part of China's sport industry,China' sporting goods industry is facing an unprecedented opportunity for development and severe challenges as well.Based on the summary of the current development of China's sporting goods industry,this article pointed out the main problems existing in China's sporting goods industry,proposed countermeasures to develop China's sporting goods industry,holding that the Brand Strategy and the tactics of developing in a large scale are an important way for China's sporting goods industry to grow rapidly. |
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| Keywords: | sporting goods industry the present situation developing strategy |
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