| 以2008年奥运会为契机 促进我国体育赞助发展 |
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| 引用本文： | 赵鲁南.以2008年奥运会为契机 促进我国体育赞助发展[J].吉林体育学院学报,2004,20(4):3-4,52. |
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| 作者姓名： | 赵鲁南 |
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| 作者单位： | 曲阜师范大学体育科学学院,山东曲阜273165 |
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| 摘 要： | 运用文献资料等研究方法，对体育赞助的基本内涵、特点、体系构成、功能等进行分析探讨，揭示了新时期体育赞助活动快速发展对我国体育事业以及对推动经济、文化发展的多层重要意义，指出应以2008年奥运会为契机，大力促进我国体育赞助业的快速发展。
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| 关 键 词： | 体育赞助 2008年奥运会 中国 文化发展 契机 体育事业 促进 体系构成 分析 基本内涵 |
Take 2008 Olympic Games as a Good Chance,Promote the Development of Sports Sponsorship in Our Country |
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| Zhao Lu''''nan.Take 2008 Olympic Games as a Good Chance,Promote the Development of Sports Sponsorship in Our Country[J].Journal of Jilin Institute of Physical Education,2004,20(4):3-4,52. |
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| Authors: | Zhao Lu'nan |
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| Abstract: | By using the methods of document, etc, the paper analyzes the elementary intension, the feature, system constitution and the function of the sports sponsorship. It reveals that during the new period, the quick development of sports sponsorship has a great significance in propelling the sports enterprises, the economy and the culture of our country. And it points out we should take 2008 Olympic Games as a good chance to promote the great development of sports sponsorship in our country. |
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| Keywords: | sports sponsorship function feature development strategy 2008 Olympic Games |
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