| 我国体育用品业的发展瓶颈及其可持续发展路径研究 |
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| 引用本文： | 王大贵.我国体育用品业的发展瓶颈及其可持续发展路径研究[J].南京体育学院学报(社会科学版),2010,24(4):90-93. |
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| 作者姓名： | 王大贵 |
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| 作者单位： | 东北农业大学体育部,黑龙江,哈尔滨,150030 |
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| 摘 要： | 对我国体育用品业的发展现状进行研究。结果表明,我国体育用品业总体发展势头良好,但我国体育用品企业创新能力不强,自有品牌在整体上与国际著名品牌相比还存在很大差距,体育用品的标准化体系还不完善,多数体育用品企业不能积极主动承担社会责任,而且不善于承担社会责任。在此基础上,提出我国体育用品业可持续发展战略,为我国体育用品业的战略规划提供科学的决策依据。
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| 关 键 词： | 体育用品企业 创新 品牌 标准化 质量认证 社会责任 |
Status Quo, Issues and Sustainable Development Strategies for China Sporting Goods Industry Enterprises |
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| WANG Da-Gui.Status Quo, Issues and Sustainable Development Strategies for China Sporting Goods Industry Enterprises[J].Journal of Nanjing Institute of Physical Education,2010,24(4):90-93. |
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| Authors: | WANG Da-Gui |
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| Institution: | WANG Da-Gui (Northeast Agricultural University,Department of Physical Education,Harbin 150030,China) |
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| Abstract: | This paper studies on the status quo of China＇s sports enterprise.The results show that the overall development momentum of China sporting goods industry is good,but the innovation capability of sports business is not strong.Compared as a whole,there are still a big gap between our own brand and the well-known international brands.The standardization system is not perfect.Most sporting goods business can not pro-active commit to social responsibility,and they are not good at committing to social responsibility.On this basis,the author puts forward some proposals to promote the sustainable development of China sporting industry,in order to provide a scientific basis for decision making for the strategic planning of China sporting industry. |
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| Keywords: | sports business innovation brands standardization quality certification social responsibility |
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