| 体验经济时代我国体育旅游产业的品牌化推进策略 |
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| 引用本文： | 开卫华.体验经济时代我国体育旅游产业的品牌化推进策略[J].南京体育学院学报(社会科学版),2009,23(6):41-43. |
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| 作者姓名： | 开卫华 |
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| 作者单位： | 淮阴师范学院体育系,江苏,淮安,223001 |
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| 摘 要： | 本文通过分析我国经济时代体育旅游产业的品牌化推进策略，提出以下建议：彰显各地旅游资源优势，凸现民族区域特色，重点打造“人有我优，人无我有”的体育旅游品牌产品，加大品牌体育旅游与赛事的游客参与力度，扩展海外宣传，积极拓展体育旅游客源市场，方能持续推进体育旅游产业，使体育旅游成为21世纪最具吸引力的朝阳产业，从而催生我国国民经济的高速发展。
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| 关 键 词： | 体验经济时代 体育旅游 品牌 可持续发展 |
Brand-name Promotion Strategy of Sports Tourism Industry during Economics Experiencing Period in China |
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| KAI Wei-hua.Brand-name Promotion Strategy of Sports Tourism Industry during Economics Experiencing Period in China[J].Journal of Nanjing Institute of Physical Education,2009,23(6):41-43. |
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| Authors: | KAI Wei-hua |
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| Institution: | KAI Wei - hua { Department of Physical Education, Huaiyin Normal University, Huaian 223001, China} |
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| Abstract: | This article investigated the brand - name promotion strategy of sports tourism industry and concluded that exhibiting advantages of nationwide tourism resources, specializing the regional characteristics, focusing on creating the brand - name principle ＂always better when others have, always have when others do not have＂, stimulating sports events tourism and tourists ＇ participation, expanding worldwide publicity, and actively expanding sports tourism resource markets can progress the sports tourism industry process, so that sports tourism becomes one of the most attractive 21 st century sunrise industry, accordingly catalyze the birth of the rapid development of China＇s national economy. |
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| Keywords: | economics experiencing period sports tourism brand - name promotion strategy |
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