| 贵州发展山地户外体育旅游休闲产业的SWOT分析研究 |
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| 引用本文： | 张油福,国伟,黄晓晓.贵州发展山地户外体育旅游休闲产业的SWOT分析研究[J].南京体育学院学报(社会科学版),2013(3):66-70. |
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| 作者姓名： | 张油福 国伟 黄晓晓 |
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| 作者单位： | [1]贵阳医学院运动与健康学院,贵州贵阳550004 [2]南昌大学体育系,江西南昌330031 |
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| 基金项目： | 2012年度贵州省体育局社会科学（联合基金）研究项目成果之一（贵州山地户外运动行业规范化研究）. |
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| 摘 要： | 山地户外体育旅游休闲产业不仅是山地户外产业的主体力量，也是国内体育产业、旅游业极具发展浅力的新生力量。本文主要采用SWOT分析法对贵州发展生态型山地户外体育旅游休闲产业分别进行了优势（S）和劣势（W）、机遇（O）和威胁（T）的比对量化分析。结果表明，贵州发展山地户外体育旅游休闲产业一方面优势显著，但也存在较多的限制因素；另一方面也处于机遇和威胁并存的现状。据此，提出了应合理规划，突显特色，完善基础设施；加强生态保护，强化、健全管理、安全保障服务体系；整合资源优势，发挥优势互补，协同发展的建议与对策，以期为其开发山地户外体育旅游休闲产业的发展提供参考。
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| 关 键 词： | 山地户外运动 SWOT理论 休闲体育 体育旅游旅游 贵州 |
A SWOT Analysis of the Development in Guizhou of Mountain Outdoor Sports Tourism and Leisure Industry |
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| ZHANG You-fu,GUO Wei,HUANG Xiao-xiao.A SWOT Analysis of the Development in Guizhou of Mountain Outdoor Sports Tourism and Leisure Industry[J].Journal of Nanjing Institute of Physical Education,2013(3):66-70. |
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| Authors: | ZHANG You-fu GUO Wei HUANG Xiao-xiao |
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| Institution: | 1. P.E. 2. P.E Dept. of Guiyang Medical University, Guiyang 550004, China; Dept. of Nanchang University, Nanchang 330031, China) |
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| Abstract: | Mountain outdoor sports tourism and leisure industry is not only the main force of the mountain outdoor industry, but is also an emerging force in domestic sports industry and tourism industry and shows enormous poten- tial for development. This paper carries out a SWOT analysis of ecologically-friendly development in the Province of Guizhou of mountain outdoor sport tourism and leisure industry. The results show that Guizhou has its obvious strengths and many limitations as well; and that opportunities and threats coexist. Accordingly, the paper proposes planning rationally, highlighting features and improving infrastructure; strengthening ecological protection and en- hancing security service; and integration of resources and common development. |
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| Keywords: | mountain outdoor sports SWOT theory leisure sports sports tourism Guizhou |
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