| 网络动员在全民健身中的应用研究 |
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| 引用本文： | 付晓静,王斐.网络动员在全民健身中的应用研究[J].南京体育学院学报(社会科学版),2013(4):119-123. |
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| 作者姓名： | 付晓静 王斐 |
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| 作者单位： | 武汉体育学院新闻传播学院,湖北武汉430079 |
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| 基金项目： | 湖北省教育厅人文社会科学研究项目（编号：13g354）. |
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| 摘 要： | 采用文献资料等方法分析网络动员在全民健身中的应用，旨在为信息化时代全民健身计划的推广提供对策。主要结论：网络媒介为全民健身提供了新的动员途径；全民健身网络动员具有主体不确定性、地域性、低冲突性、弱组织化与民间性等特点；全民健身网络动员的主要流程为话题拟定阶段、网上组织阶段、网下实施阶段以及信息反馈阶段；全民健身网络动员中存在缺乏安全保障体系、缺少有效的指导与监管机制、没有明确的组织管理体系等问题，政府需要改变角色定位，加强社会体育指导员的作用，完善相关法律保障。
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| 关 键 词： | 网络动员 全民健身 网络体育群体 |
Research on Application of Network Mobilization in Nationwide Fitness Programs |
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| FU Xiao-jing,WANG Fei.Research on Application of Network Mobilization in Nationwide Fitness Programs[J].Journal of Nanjing Institute of Physical Education,2013(4):119-123. |
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| Authors: | FU Xiao-jing WANG Fei |
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| Institution: | ( Wuhan Institution of Physical Education, College of Journalism and Communication, Wuhan 430079, China) |
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| Abstract: | This thesis adopted the analysis such as Documentation Method and so on to analyze the application of network mobilization in Nationwide Fitness Programs, aiming to offer countermeasures for the generalization of Nationwide Fitness Programs in the Information Time. The main conclusions are as follows： network medium provide new ways of mobilization for national fitness ; the mobilization of national fitness online is uncertain, regional, low- conflicting, weak organizational and civil; the mobilization of Nationwide Fitness online＇s main procedures include laying down topics, organizations online, implement offline and information feedback, mobilization of network fitness online lacks neither safety net nor effective mechanism of leadership and supervision as well as specific system of organization and management, therefore, the government needs to change role definition as well as strengthen the function of social sports instructor, improve the guarantee of reahed laws. |
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| Keywords: | mobilization online nationwide fitness sports group online |
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