| 商业化职业化影响下现代奥林匹克运动发展的应对 |
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| 引用本文： | 黄传兵.商业化职业化影响下现代奥林匹克运动发展的应对[J].南京体育学院学报(社会科学版),2006,20(2):18-20,24. |
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| 作者姓名： | 黄传兵 |
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| 作者单位： | 宁波大学体育学院,浙江,宁波,315211 |
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| 摘 要： | 从奥林匹克运动的理想这一视角出发,分析在奥林匹克运动发展的过程中,商业化与职业化对奥林匹克运动理想的冲突,进而得出:只有重祭“教育”大旗,回归奥林匹克运动的本源,并适度控制商业化与职业化,才能找到现代奥林匹克运动的健康发展之路。
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| 关 键 词： | 奥林匹克运动 商业化 职业化 |
| 文章编号： | 1008-1909（2006）02-0018-03 |
| 收稿时间： | 01 6 2006 12:00AM |
| 修稿时间： | 2006-01-062006-01-29 |
Development of Modern Olympic Movement under the Influence of Commercialization and Professionalism |
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| HUANG Chuan-bing.Development of Modern Olympic Movement under the Influence of Commercialization and Professionalism[J].Journal of Nanjing Institute of Physical Education,2006,20(2):18-20,24. |
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| Authors: | HUANG Chuan-bing |
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| Institution: | college of Physical Education, NingBo University, Ningbo 3115211 China |
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| Abstract: | From the ideal of Olympic movement,analyzing conflict between the commercialization and professionalism and Olympic movement,we can come to the conclusion further: only attaching important to the flag of education,removing the origin of Olympic movement,and controlling the commercialization and professionalism moderately,we are able to find the perfect development rode of the morden Olympic movement. |
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| Keywords: | Olympic movement commercialization professionalism |
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