| 环太湖国际公路自行车赛事的社会效应及提升策略研究 |
| |
| 引用本文： | 刘宏亮.环太湖国际公路自行车赛事的社会效应及提升策略研究[J].南京体育学院学报(社会科学版),2019,2(6):57-63. |
| |
| 作者姓名： | 刘宏亮 |
| |
| 作者单位： | 南京中医药大学 体育部,江苏 南京210023 |
| |
| 基金项目： | 教育部人文社会科学研究青年基金项目资助：民族传统体育文化复兴的政府责任及其落实机制研究（项目编号：18YJC890024）。 |
| |
| 摘 要： | 采用文献资料法、访谈法、参与式观察等方法分析了环太湖国际公路自行车赛的发展历程,针对环太湖国际公路自行车赛事的社会效应与提升策略进行了深入探讨。研究认为环太湖国际公路自行车赛倡导了低碳出行的绿色生活理念、推动了区域全民健身运动的开展、促进了我国自行车运动水平的提高、提升了环太湖沿途城市的形象以及提供了商业营销的平台等社会效应。提出了依托地方政府成立专业办赛机构,着力打造品牌赛事,提升赛事影响力;建立“赛企”联姻有效机制,推进环太湖自行车赛事的市场开发;理顺供求关系,形塑自行车赛事稀缺资源,构建区域特色公共体育服务等新时代环太湖国际公路自行车赛的三大提升策略。
|
| 关 键 词： | 自行车赛事 环太湖赛 全民健身 体育营销 体育品牌 体育管理 |
| 收稿时间： | 2019/9/23 0:00:00 |
| 修稿时间： | 2019/12/14 0:00:00 |
Social Influence and Development Strategy Research of Ring Taihu Lake International Road |
| |
| LIU Hongliang.Social Influence and Development Strategy Research of Ring Taihu Lake International Road[J].Journal of Nanjing Institute of Physical Education,2019,2(6):57-63. |
| |
| Authors: | LIU Hongliang |
| |
| Institution: | Department of Physical Education,Nanjing University of Chinese Medicine,Nanjing 210023,China |
| |
| Abstract: | By the method of documentation, participatory observation on the development situation of ring taihu lake international road cycling race of ring taihu lake international road cycling race brand cultivation of the economics and ring taihu lake international road cycling race brand cultivation strategies in economics. Analysis that ring taihu lake has advocated low carbon travel life concept, and promote the improvement of our country cycling, promoting the development of nationwide fitness campaign, shaping the image of the city along the way, and provide business marketing platform, such as social economic benefits. Ring early game held in taihu lake is proposed: one for the government, set up professional run competitions organization; second, we must increase market development, set up marriage" qi "effective mechanism; third, we need to rationalize the supply and demand relations, form a cycling scarce resources" ring taihu event development main strategy. |
| |
| Keywords: | cycling events race around Taihu Lake national fitness sports marketing sports brands sports management |
|
| 点击此处可从《南京体育学院学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《南京体育学院学报(社会科学版)》下载免费的PDF全文 |
|
