| 媒介框架理论下英国《卫报》（网络版）南非世界杯报道特征及其启示 |
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| 引用本文： | 王凯,王爱丰.媒介框架理论下英国《卫报》（网络版）南非世界杯报道特征及其启示[J].南京体育学院学报(社会科学版),2010,24(4):32-35. |
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| 作者姓名： | 王凯 王爱丰 |
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| 作者单位： | 1. 南京体育学院研究生部,江苏,南京,210014
2. 南京体育学院,体育系,江苏,南京,210014 |
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| 摘 要： | 通过文献资料、文本分析等研究方法基于媒介框架理论对英国《卫报》（网络版）南非世界杯报道特征进行了研究,呈现出以下特征：在议程设置上注重客观性和全球化;在报道方式表现出了较强的专业性;在表现形式上注重＂草根新闻＂的应用、球迷互动社区的呈现,凸显＂网络性＂。从中得到以下启示：＂议程设置＂框架上我国体育新闻报道中存在着专业性不足、边缘性过度;在表现形式框架上＂网络性、互动性＂严重缺位;报道方式框架上要注重塑造＂报格＂,打造＂专业性＂。
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| 关 键 词： | 《卫报》 南非世界杯 体育报道 体育报纸 |
The Characters of The Guardian on Reporting of World Cup 2010 and the Enlightenment to Sports Newspapers of Chinese |
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| WANG Kai,WANG Ai-feng.The Characters of The Guardian on Reporting of World Cup 2010 and the Enlightenment to Sports Newspapers of Chinese[J].Journal of Nanjing Institute of Physical Education,2010,24(4):32-35. |
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| Authors: | WANG Kai WANG Ai-feng |
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| Institution: | (NanJing Sports Institute,NanJing 210014,China) |
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| Abstract: | Through documentation,version analysis,and other methods,the characters of the Guardian on reporting of World Cup 2010 and the enlightenment to sports newspapers of our coutry was discussed.Some characters was showed： objectivity,global news report visual angle,digitized,the depth is reporting in special field,＂Hasty news ＂ application,interactive community of fan presentation format.Pionting out some disadvantages of our country sports newspaper： Special field is insufficient in newspaper online version ＂network＂ vacancy place,sports news report,the border is excessive.Besides,he enlightenment was explored. |
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| Keywords: | The Guardian World Cup 2010 sports reporting sports newspaper |
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