| 媒体与体育公众的互动关系 |
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| 引用本文： | 王云.媒体与体育公众的互动关系[J].南京体育学院学报(社会科学版),2006,20(4):65-67. |
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| 作者姓名： | 王云 |
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| 作者单位： | 南京体育学院,江苏,南京,210014 |
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| 摘 要： | 在体育公共关系中,媒体与受众存在着一种互动关系。媒体为了自身的利益,需要借助当代体育日益强大的影响力,以争取更多的受众;受众也需要通过媒体来更好地欣赏体育比赛、参与体育活动。研究媒体与体育公众的互动关系及其规律,对体育事业的繁荣和健康发展具有非常重要的意义。
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| 关 键 词： | 媒体 体育 公共关系 |
| 文章编号： | 1008-1909(2006)04-0065-03 |
| 收稿时间： | 03 9 2006 12:00AM |
| 修稿时间： | 05 11 2006 12:00AM |
The Correlation between Media and Sports Public |
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| WANG Yun.The Correlation between Media and Sports Public[J].Journal of Nanjing Institute of Physical Education,2006,20(4):65-67. |
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| Authors: | WANG Yun |
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| Institution: | Nanjing Institute of Physical Education, Nanjing 210014 China |
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| Abstract: | In sports public relations,there is an interactive relationship between media and the audience.For their own interests,media need to better enjoy sports competitions and participate in sports activities through the media.Studying the interaction and its rules between the public media and sports has great significiance for the prosperity and healthy development of sports. |
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| Keywords: | media Sports Public relations |
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