| 我国滨海体育休闲客源市场特征与开发策略研究——以广东省、海南省为例 |
| |
| 引用本文： | 曲进.我国滨海体育休闲客源市场特征与开发策略研究——以广东省、海南省为例[J].南京体育学院学报(社会科学版),2009,23(4):59-63. |
| |
| 作者姓名： | 曲进 |
| |
| 作者单位： | 广东海洋大学体育与休闲学院,湛江,524025 |
| |
| 基金项目： | 广东省哲学社会科学规划项目;项目 |
| |
| 摘 要： | 在调查基础上，广泛收集资料，运用文献资料、实地调查、专家访谈、逻辑分析等方法对滨海体育休闲活动项目开展状况、客源市场特征进行了调查分析，提出了打造别具特色的滨海体育休闲产品体系，丰富滨海体育休闲内涵，采取各种手段和方法，加大宣传与促销力度，培养滨海体育休闲专门人才，举办滨海体育休闲运动会，加强监督机制，重视安全保障的开发策略。
|
| 关 键 词： | 滨海体育休闲 客源市场 特征 开发 策略 |
China's Coastal Tourist Market Characteristics Leisure Sports and Development Strategy Study |
| |
| QU Jin.China's Coastal Tourist Market Characteristics Leisure Sports and Development Strategy Study[J].Journal of Nanjing Institute of Physical Education,2009,23(4):59-63. |
| |
| Authors: | QU Jin |
| |
| Institution: | QU Jin {Faculty of Sport and Leisure, Guangdong Ocean University,Zhanjiang 524088, China} |
| |
| Abstract: | This paper in the investigation, baged on extensive data collection, using the literature research, field surveys, expert interviews, logic analyzer and other methods of coastal leisure activities Sport project status, source markets, the characteristics of the survey analysis, put forward to create a special characteristics of the coastal system Sports Leisure Products, Sports - rich coastal leisure content, take various means and methods, increase publicity and promotional efforts and training specialized personnel Coastal Leisure Sports, Leisure Sports Games held to strengthen the monitoring mechanism for the development of great importance to security strategy. |
| |
| Keywords: | Coastal Sports leisure tourist market development strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
